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Real-time Personalisation Engine
Adapt Personalisation at Scale
Use all of your data to treat every profile like an individual. AI-driven personalisation that adapts content autonomously, evolves with every customer, scales across channels, and turns every experience into a conversion opportunity.
Leading brands turn data into personalised moments with Salesforce Personalisation.
Customer Success
Fisher & Paykel personalises customer experiences at scale.
Fisher and Paykel increased order conversion by 33% and saw a 40% jump in product views across categories. The secret? Salesforce Personalisation.
What is adaptive personalisation at scale?
Most personalisation stops at the segment level, where everyone who “looks like” a customer gets the same message. Adaptive personalisation goes further. It learns from every click, infers each visitor’s intent in the moment, and adjusts what they see next — across web, email, mobile, and agent interactions — without human intervention. And that last part, “at scale,” means Agentforce does this for every profile, every time, automatically.
How can Salesforce Personalisation help your business scale 1:1 Personalisation?
Make every experience adaptive
Turn listless web browsing into active engagement with content that dynamically evolves for each visitor.
Lift engagement with real-time context
Learn from every click and let that insight shape the next piece of content or offer a visitor is served.
Carry conversations across channels
Make every touchpoint feel connected so recommendations flow from one moment to the next.
Turn every web visit into a custom experience
Personalised experiences are created using context from all customer interactions. Now each visit feels less like browsing a website, and more like picking up a conversation where you left off. Make every moment count with real-time personalised experiences aligned to your customer and business goals.
Deliver a personalised website experience that dynamically tailors layout, content, and recommendations in real time with Adaptive Websites. Customers stop browsing and start finding.
With Agentforce Actions, each conversation is analysed in real time. It translates intent signals into structured data that feeds the decisioning engine, and creates recommendations built on what the customer just told you. Empower agents and teams to act instantly on customer preferences and intent — personalising every moment without the manual work.
Just define the goal, and deep learning does the rest, analysing user behaviour to deliver in real time across content, offers, products, and CTAs.
Make each interaction feel more relevant than the last
Every customer interaction leaves a signal, and Salesforce Personalisation uses it to continuously sharpen what they see next. Recommendations and offers get more relevant with every visit, and marketers have the tools to experiment with precision.
Salesforce Personalization doesn't guess, it learns. With embedded AI intelligence, it surfaces the right recommendation wherever your customer is, across any channel or business unit, so the right signal reaches the right person every time.
Real-time decisioning finds the exact hook that works, analysing browsing behaviour, past engagement, and live intent to predict which offer will motivate each individual, in that specific moment.
Knowing what won is only half the story. Experimentation tells you what to do next, with A/B and multivariate tests across web experiences and journeys, automatic cohort assignment, real-time measurement, and winner surfacing for a continuous improvement loop.
Let conversations flow across every channel
Whether a customer browses your website, opens an email, or chats with an agent, Salesforce Personalisation keeps context flowing across every touch point for every team.
No two customers should see the same experience. Your website and mobile app update dynamically for each one, with a Unified SDK that evolves content as it learns across web, iOS, and Android.
Turn every send into a 1:1 moment. Content and offers adapt automatically from real-time connected data, so every message feels less like a broadcast and more like a conversation.
Most personalisation stops at the marketing channel. Salesforce Personalisation extends real-time decisioning across every team and touchpoint, so sales, service, commerce, and loyalty are all informed by the same data for a brand experience that operates as one business.
Dive deeper into related Salesforce solutions that can support your business.
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Get the most out of your personalisation engine with partner apps and experts.
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Marketing Cloud Personalisation FAQs
Salesforce personalisation software helps businesses connect with customers in more relevant, timely ways. It uses AI and real-time data to tailor experiences across your marketing platforms, from email to website personalisation, so that every interaction feels useful and consistent without extra manual effort.
With omnichannel personalisation, Salesforce ensures your brand messaging stays consistent across every touchpoint. It aligns your marketing campaigns and CRM so your personalisation efforts feel seamless across the entire customer journey.
Salesforce uses AI-driven automation that tailors experiences based on customer segments, helping marketers design dynamic content that adapts instantly. These tools increase engagement and customer loyalty by delivering messages that resonate with each individual customer.
Data is the foundation of effective marketing personalisation. It brings together customer information from different touchpoints (like website activity, email engagement, and purchase history) to form a single, unified view of each person.
When connected through Salesforce Data Cloud, this information allows marketers to understand preferences, predict intent, and tailor messaging in real time. The more accurate and connected your data is, the easier it becomes to deliver relevant experiences for customers.
Key personalisation features include behavioural analytics, conversion rate optimisation, and AI personalisation. The platform helps marketers deliver personalised experiences, optimise campaigns, and run A/B tests to improve performance.
Yes. Salesforce integrates with content management systems and other marketing technology, giving you a connected digital experience platform that enhances ecommerce personalisation. You can see all our integrations on our AppExchange.
Salesforce analyses visitor behaviour and customer behaviours across websites, apps, and other channels to build a complete picture of each customer. With behaviour analytics and unified customer data, teams can see what drives engagement and make confident, data-led decisions.
Salesforce Marketing Cloud connects your marketing platforms into one digital experience platform that manages the entire customer journey. It helps marketers segment audiences, automate messages across every marketing channel, and personalise digital experiences on both their website and mobile app.