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B2C Commerce

See more revenue and loyalty with the only agent-first commerce platform. Achieve quicker returns with robust merchandising tools and smart insights. Increase developer efficiency and profits with extensible headless APIs. Leverage Agentforce for Commerce skills to provide personalised journeys and grow fast on a connected, unified platform.

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What can you do with B2C Commerce?

Convert shoppers with personalised, connected and flexible ecommerce experiences. Crush sales targets and extend commerce everywhere.

Build your brand experience your way.

Get to market quickly with modern, out-of-the-box shop front templates. Easily build feature-rich, fully localised shop fronts that represent your brand.

Image of a shop front being built in Page Builder including a promo banner and a bundle of outdoor shirts and jackets.

Create fast, unique experiences and unlock agility with our industry-leading Composable Storefront. Speed up your page loads, iterate faster and integrate best-in-class functionality to optimise conversions.

Image of a shop front home page reading "Go further with myNTO Rewards." Below are 4 double-headed arrows pointing to five icons: a shopping basket, a dollar, a bag of money, a tag and Agentforce. A mobile screen shows an Order Summary window to the right.

Leverage existing investments to power your front-end experience with our headless APIs, giving you the perfect architecture to deliver on your business goals.

Image of a shop front homepage titled "Women" with a person in a red jacket facing a mountain. On the right side is a mobile view of a blue jacket product page.
Image of a shop front being built in Page Builder including a promo banner and a bundle of outdoor shirts and jackets.
Image of a shop front home page reading "Go further with myNTO Rewards." Below are 4 double-headed arrows pointing to five icons: a shopping basket, a dollar, a bag of money, a tag and Agentforce. A mobile screen shows an Order Summary window to the right.
Image of a shop front homepage titled "Women" with a person in a red jacket facing a mountain. On the right side is a mobile view of a blue jacket product page.

Lower your total cost of ownership.

Grow conversions and average order value with easy-to-use tools and data-driven insights that lead to more profits and increase revenue by an average of 29%.*

*2023 Agentforce 360 Platform Metrics

Screen shows Merchant Tools and a pop-out of the drop-down menu of tools which includes products, catalogues, content, search, marketing, analytics, SEO and more.

See value sooner with increased developer capacity, higher conversion profit and savings compared to legacy technology. Composable Storefront customers achieved payback in 6 months*.

*The Total Economic Impact™ Of Salesforce Commerce Cloud Composable Storefront, 2024

Image of a shop front page with a man climbing a mountain. Six double headed arrows point to six icons: shopping basket, dollar bill, money bag, tag, magnifying glass and Agentforce. A mobile screen with an Order Summary is on the right.

Grow faster with all your data connected natively on one platform. Get a 360-degree view of your customers without having to piece together different solutions.

Screen shows Messaging tools and email templates and a pop-out of the settings drop-down menu which includes general, checkout, product, messaging, website design, content manager and more.
Screen shows Merchant Tools and a pop-out of the drop-down menu of tools which includes products, catalogues, content, search, marketing, analytics, SEO and more.
Image of a shop front page with a man climbing a mountain. Six double headed arrows point to six icons: shopping basket, dollar bill, money bag, tag, magnifying glass and Agentforce. A mobile screen with an Order Summary is on the right.
Screen shows Messaging tools and email templates and a pop-out of the settings drop-down menu which includes general, checkout, product, messaging, website design, content manager and more.

Drive more revenue with AI.

Boost conversion rates and reduce service costs with a seamless, data-backed conversational commerce experience, fully secured by the Salesforce trust layer. Agentforce Guided Shopping skills empower you to provide a 24/7 personal shopping assistant, helping customers find products and make purchases faster using natural language on your shop front or messaging apps.

Phone device screen shows a chat between a Personal Shopper agent and a customer searching for a t-shirt via conversational commerce. The agent finds the shirt and offers the option to add the shirt to the shopper's basket.

Engage shoppers with dynamic, personalised journeys — from AI-powered recommendations to conversational AI, powered by Einstein.

Image of a smartphone displaying a text conversation between a customer and a business. The conversation includes a grey jacket product recommendation.

Unify customer data from multiple sources into a single view. With real-time analytics, you can elevate buying experiences with AI-powered personalisation and grow revenue by 175% per ecommerce site visit.*

*2024 Data Cloud for Commerce pilot customer data

Image shows Inventory Analysis for NTO including categories like out-of-stock, low stock and excess stock. A pop-out of a chat window recommending a reorder of women's boots is on the right.
Phone device screen shows a chat between a Personal Shopper agent and a customer searching for a t-shirt via conversational commerce. The agent finds the shirt and offers the option to add the shirt to the shopper's basket.
Image of a smartphone displaying a text conversation between a customer and a business. The conversation includes a grey jacket product recommendation.
Image shows Inventory Analysis for NTO including categories like out-of-stock, low stock and excess stock. A pop-out of a chat window recommending a reorder of women's boots is on the right.

Scale with complete confidence.

Ensure that your site is always on during peak shopping. With global fault-tolerant control (FTC) and redundant architecture, plus 24/7 support and advanced disaster recovery technology, you are backed by 99.99% historical uptime.*

*Salesforce platform stats

Image of a holiday sale promotion, plus a pop-up that states that Commerce Cloud had 100% uptime during Cyber Week 2023.

Reach customers everywhere with compliant tools for global merchants. Our privacy tools help merchants comply with global regulations such as GDPR and CCPA, multi-region and multi-site support, complex price book and language support and more. B2C Commerce proudly powers over 2 billion shoppers globally.*

*Salesforce platform metrics

Image of a map with the title "Global Trust". A pop-out of a window titled "Launch Global Shop Fronts" with a list of flags: United Kingdom, Japan, Switzerland, Germany and Brazil.

Trust is our top value. You can leverage best-in-class tools and technology and 24/7 support for a transparent view into your site operations. With embedded eCDN, web application firewall and complete visibility into site operations in third-party tools you already use, your site and customer data are protected.

Image of a Secure Shop Front window with a pop-out window in front. Tabs include crypto, firewall, WAF, firewall and customise.
Image of a holiday sale promotion, plus a pop-up that states that Commerce Cloud had 100% uptime during Cyber Week 2023.
Image of a map with the title "Global Trust". A pop-out of a window titled "Launch Global Shop Fronts" with a list of flags: United Kingdom, Japan, Switzerland, Germany and Brazil.
Image of a Secure Shop Front window with a pop-out window in front. Tabs include crypto, firewall, WAF, firewall and customise.

Sell more across every interaction with the most complete commerce platform.

Composable Storefront

Create fast, unique experiences and unlock agility with our industry-leading Composable Storefront. Speed up your page loads, iterate faster and integrate best-in-class functionality to optimise conversions.

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Order Management

Simplify distributed order management for smooth, transparent deliveries and 5-star service.

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Data Cloud

Unify your customer data and take action on insights with AI and automation in real time.

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Commerce AI

Get more conversions with less work using embedded AI.

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Josh Smiley, VP, Global Technology, Funko

We were able to do over 72,000 orders in 12 minutes through Salesforce, that we could not do on our previous platform.

Josh Smiley
VP, Global Technology, Funko
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B2C Commerce FAQs

Salesforce B2C Commerce is the leading cloud-based ecommerce platform that allows businesses to create and manage their online shops. Used by thousands of retailers around the world, B2C Commerce is designed to provide a flexible, scalable and customisable platform that can meet the needs of businesses of all sizes. It's the only B2C ecommerce platform that has Agentforce, a complete AI system built in and natively connected to Salesforce, the #1 AI CRM and Digital Labour platform.

With B2C Commerce, businesses can build, manage and customise their online store. Offering flexible deployment options, users can create shop fronts with templates, a composable architecture or take a hybrid approach. B2C Commerce offers Business Manager, complete with all the necessary tools for merchants including catalogue and category management, inventory, product, price books, customer management, campaign and promotion creation, social integrations and more. B2C Commerce also offers a full suite of predictive and generative AI capabilties, AI-powered dashboards and analytics and Agentforce.

Whether you're looking to grow your existing ecommerce business or expand into new markets, a B2C ecommerce platform can significantly enhance your business by providing a seamless customer experience across all sales channels. Increase revenue by providing a personalised shopping experience for every customer and gain valuable insights into your business and customers through analytics. On average, Salesforce B2C Commerce customers see +29% revenue growth by harnessing the ability to create engaging, efficient and secure shopping experiences.

There are many factors to consider when choosing the best B2C solution for your business. Start by clearly defining your business goals and understanding your target audience's preferences. Ensure your selected platform can handle growth and evaluate its integration capabilities with existing systems. Robust security and compliance is a must; you'll need features to maintain a secure shop front in every jurisdiction. Also consider the total cost of ownership and potential ROI — your platform should help you to grow your business. Take a look at what platform similar businesses are using as well as their results. By carefully weighing these aspects, you can find a B2C solution that aligns with your business needs and goals.

Salesforce B2C Commerce stands out as the best B2C Commerce platform due to its advanced personalisation, in-depth analytics, seamless integration with multiple data sources and cutting-edge AI and autonomous agents. Its highly scalable and secure environment makes it ideal for businesses looking to grow and enhance customer engagement. Extensive customisation options, strong SEO capabilities and merchandising and admin tools ensure a tailored shopping experience for customers. Salesforce B2C Commerce has been a Leader in the Gartner Magic Quadrant for nine years in a row, standing out for its agility and globalisation capabilities. With reliable customer support and a comprehensive suite of tools to manage complex operations, B2C Commerce is a top choice for businesses of all sizes.

Salesforce B2C Commerce offers a full suite of AI capabilities, including predictive and generative, as well as autonomous agents. Salesforce's leadership in AI means that B2C Commerce has embedded features like search recommendations, product recommendations, predictive sorting and next-best action — all powered by Einstein. Merchandisers can work more efficiently than ever. With Data Cloud for Commerce, merchandisers can harmonise data from multiple sources (like marketing, service and commerce) to build a unique customer profile for every customer. Based on this data, they can strategically activate campaigns and promotions. And with Agentforce, the agentic layer of the Salesforce platform, it's easy to deploy agents that intelligently assist shoppers and boost revenue.

Look for an ecommerce platform that includes an all-in-one shopping cart, strong order management software, and business tools that help your online business scale.

Salesforce B2C Commerce, combined with Marketing Cloud, provides built-in marketing campaigns, real-time analytics, AI features, and customer support tools to help you grow your business.

Our ecommerce software doesn’t replace full accounting systems, but it integrates easily with them. This ensures your orders, payments, and financial data stay connected, making it easier to run your business across multiple platforms.

Yes. You can integrate Salesforce with your current WordPress site, CMS, or website builder. This lets you use Salesforce for commerce while keeping your existing design or marketing stack.

Yes. You can sell physical products or digital products with full inventory management and shipping software integration. The platform also helps with fulfilment, stock levels, and selling internationally.

Yes. Salesforce gives you advanced marketing tools, built-in analytics, and AI automation to help you personalise recommendations, recover abandoned carts, and optimise campaigns to sell more online.

Core ecommerce features include product management, promotions, inventory management software, analytics and reporting, and flexible pricing. Everything in your software should be built for streamlined operations so your team can focus on growth.

Salesforce B2C Commerce supports a wide range of payment options through built-in integrations and trusted payment gateways. You‘ll be able to accept credit and debit cards (including Visa, Mastercard, and American Express) and popular digital wallets such as Apple Pay and PayPal.

Yes. Salesforce B2C Commerce supports social media integrations (for example, TikTok partnerships) so your ecommerce websites can display shoppable content, sync catalogues, and bring users from social feeds into your online store.

When choosing the right ecommerce solution, consider transaction fees, payment methods, flexibility in payment processing, app store extensions, global support (multi-currency, international shipping), and how well it connects to your broader tech stack.

Salesforce B2C Commerce includes business tools that simplify daily operations, from product management and marketing tools to analytics and management features.

It’s a great starting place for small businesses that want to start automating processes, connecting their systems, and growing their business.

Yes. Salesforce comes with powerful marketing tools through Marketing Cloud, which includes automations to simplify running your business. You can launch marketing campaigns, automate promotions, and use insights from analytics to refine your ecommerce sites and drive repeat sales.

Salesforce goes beyond basic ecommerce software by combining management features, AI tools, and global scalability. It’s an ecommerce solution that grows with your brand, from startups to enterprises, and supports selling physical products and digital ones alike.

Salesforce B2C Commerce is built for growing ecommerce businesses that need flexibility beyond entry-level online store builders. Unlike Shopify Australia or Wix Ecommerce, Salesforce offers advanced ecommerce tools and enterprise-grade scalability for when your business grows.