Salesforce for Beauty
Be the perfect match for your customers with the world's #1 AI CRM for Consumer Goods. This powerful beauty CRM makes it easy to activate customer data, build personalised marketing experiences and drive brand growth.
We aim to transform our century-old goldmine of accumulated data into the ultimate consumer experience while respecting privacy.
Barbara LavernosDeputy CEO, L'Oreal
Action consumer data
Automate data management, scale personalised engagement, reduce costs and increase ROI to acquire and grow consumer relationships.
- Access real-time data. Go to market faster with the trusted data you need to identify key audiences, power AI and analyse performance at your fingertips.
- Build a unified consumer profile. Harness all of your data, from any source across the business, to gain insight about consumers and increase their lifetime value.
- Seamlessly activate in any channel. Personalise every touchpoint in each consumer relationship with AI recommendations, decisioning and journey automation.
Build personalised marketing and commerce experiences with data and AI
Create connected, personalised and data-driven consumer experiences to drive revenue and build loyalty from discovery to delivery.
- Automate the consumer journey. Deliver a consistent experience across all marketing and digital touchpoints. Tap into valuable ecommerce data to fuel marketing initiatives.
- Reduce consumer acquisition costs. Activate consumer segments and drive personalised journeys that increase conversion rates and grow business revenue with AI-powered analytics.
- Increase retention and lifetime value. Create more effective campaigns that build valuable consumer relationships, leading to more conversions and increased loyalty.
Grow customer satisfaction and revenue
Empower service agents with intelligent, integrated tools to deliver excellent service, increase sales and maximise efficiency.
- Improve the resolution experience. Deliver high-touch, quality service with relevant real-time data and a Consumer Goods data model.
- Scale service excellence. Solve customer enquiries faster and more efficiently using pre-built consoles that surface key retail execution and account data.
- Increase account sales. Equip agents with integrated telesales capabilities and penny-perfect pricing to cross-sell and up-sell products.
- Improve operational efficiency. Harness industry flows, automation and AI to reduce time and cost-to-serve.
Optimise customer planning and forecasting
Develop a single source of planning truth to build more effective account plans on one, connected platform.
- Eliminate silos and improve data visibility. Use real-time data integration to collaborate across teams and understand performance actuals so you can plan.
- Develop a comprehensive customer plan. Collect key customer information to understand volume drivers and better manage top-down targets.
- Simplify account planning. Plan account volumes, set KPIs and easily import baselines, targets and other HQ guidance to jumpstart your plans.
- Deliver robust reporting and analytics. Understand account-level performance with real-time visibility of volume targets.
Build your beauty solutions with these products:
Data Cloud for Marketing
Activate your data, scale insights with AI and unify all your data in a single customer profile.
Marketing Cloud Personalisation
Automate dynamic offers for each customer in real time across each moment in the customer journey.
Marketing Cloud Intelligence
Optimise marketing performance and spend across campaigns and journeys with cross-channel analytics and reporting.
Commerce Cloud
Achieve goals faster, unlock new revenue and drive automation with the most flexible ecommerce platform.
Order Management
Cut costs and drive efficient growth with the customer-first Order Management system.
Consumer Goods Cloud for Service
Grow satisfaction and revenue.
Customer Planning and Forecasting
Develop a single source of planning truth.
Keep up with the latest beauty trends, insights and conversations.
Ready to take the next step with world's #1 AI CRM for consumer goods?
Start your trial.
Try Consumer Goods Cloud free for 30 days. No credit card. No installations.
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Salesforce for Beauty FAQs
A CRM for the beauty industry is a software solution that empowers beauty companies to strengthen customer relationships and increase business efficiency. Salesforce for beauty solutions are industry-specific to activate B2B and B2C data to create connected experiences and drive brand growth.
Salesforce has built robust solutions for beauty companies with the world's #1 AI CRM. This beauty CRM has proven experience in activating customer data, building personalised experiences, growing customer satisfaction and customer planning and forecasting.
Choose the products that are right for you by evaluating the individual needs of your business. Whether your goal is to activate your data, create personalised experiences, grow customer satisfaction or optimise planning and forecasting, you can select the right amount of capability for your team.
