Bunnik Travel Group has only recently launched into the US with a new brand called Small Group Touring Co. This new venture was born out of the success that the group has experienced using Salesforce and the opportunity to further its growth globally.
“Bunnik Tours was created for Australian travellers, but we realised others were enjoying this type of travel just as much and there was an opportunity for us to really own this space globally,” said Kelly.
With the help of Salesforce Success Cloud, Small Group Touring Co has been built with the foundations to scale. Huge efficiencies have been achieved by using Heroku to integrate the brand's booking system and website, so when new tours are added to the booking system they are automatically published to the website. This is significant as the process of manually adding hundreds of tours across two platforms was not only time consuming but prone to error.
“Having just one place to update information reduces our workload immensely and makes our growth more sustainable,” said Kelly. “It also means we don't need to log onto multiple platforms to get one sense of the truth.”
Small Group Touring Co is also benefiting from the group's marketing transformation and is using Marketing Cloud to tailor its communication and build trust with new markets. It has also integrated Salesforce with TrustPilot to solicit customer reviews and publish these on its website.