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Para Mobility grows with Salesforce to make life more inclusive
As a manufacturer of assistive technologies, Para Mobility is committed to making life easier for those it serves. It helps educate individuals and organisations about assistive technologies and provides solutions tailored to their needs. Using Salesforce helps Para Mobility stay connected to customers as it grows and simplify the purchasing process for everyone involved.
“Assistive technologies can be life changing for customers, but obtaining the right solution can involve multiple stakeholders and be emotionally charged,” said Sally Farrow, General Manager of Para Mobility. “Salesforce helps us reduce complexity and provide more personal service.
Getting closer to customers
Para Mobility’s vision is to enable work, health and play to be inclusive for everyone. To make that possible, it works closely with families, healthcare providers, government bodies and private organisations and groups as diverse as the Crowne Plaza Hotels, SeaWorld and Sydney Children’s Hospital. Its products include car access systems and pool lifts – the latter of which was recently supplied for the Commonwealth Games Athletes Village.
The 35-year old business has made a positive impact in the lives of many, first as a family-owned business and more recently as part of the wider DNW Group. The Group acquired Para Mobility, seeing the opportunity to serve more customers, in Australia and overseas.
“We’re passionate about growing and making more people aware of the technologies we provide, and how they can support independence. Our first focus has been getting to know our existing customers, and making it easier for them to do business with us,” said Farrow.
In the past, Para Mobility’s customer knowledge was held by people; only invoicing contacts were formally documented. So, when Farrow joined after thirteen years of using Salesforce, she was quick to identify the need for a platform to manage relationships.
“Before Salesforce, we just had drawers of business cards. Customers, family members and therapists had explained who they were and who they were related to every time that they called. We needed a more effective way to capture and manage data, and gain a long-term view of the business,” said Farrow.
Using the data in Sales Cloud, Para Mobility is able to provide personal service to each stakeholder – whether they’re calling to discuss a new order or funding for an existing one. It can connect the dots when dealing with multiple contacts from the same business or family to meet their needs more effectively.
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