Waste Management is focused on the future. It believes everyone has the right to live in a clean, safe environment, free of waste and pollutants. It also knows that waste can be managed in a safe and sustainable way. The New Zealand-based business already operates facilities that turn landfill gas into electricity and invests heavily in sustainable technology. With Salesforce, it’s taking a customer-led approach to innovation and digitising operations.
Marsha Cadman, National Manager, Customer First, Waste Management said that customer expectations were changing as people began to see the global impact of waste. “Customers want to know more about what’s happening to their waste and expect to interact with us online just as they do with their bank or airline. Salesforce helps us respond to the need for transparency and digitise the customer experience,” said Cadman.
Cadman has led the push towards smarter sales and service, using Salesforce to deliver a number of quick wins. It’s transforming business one step at a time.
“I didn’t want to end up with 48 layers of technology as we moved to deliver more digital services. By building on Salesforce, we could avoid that and get the benefits of a single platform.”