The countdown to Dreamforce is on.
Watch live or on-demand on Salesforce+ from October 15
Dreamforce Decoded
for Australia & New Zealand
This is your ultimate virtual guide to Dreamforce, curated specifically for Australia and New Zealand. Be sure to bookmark this page for exclusive local insights and content dropping before, during, and after the event. You can also watch Dreamforce sessions as they happen on Salesforce+ — register now for free.
Our homegrown AI pioneers, on the global stage.
Go beyond the AI hype and see real-world use cases in action. Discover how to drive more value with your Salesforce products, learn from experts solving challenges like yours, and leave ready to drive impact. This is trusted AI that’s built for your industry, your role, your goals. Watch for free on Salesforce+ from October 15.
Register for Salesforce+
A one-of-a-kind conversation with two of the world’s most visionary CEOs.
Join Google and Alphabet CEO Sundar Pichai and Salesforce Chair, CEO & Co-Founder Marc Benioff for a must-see conversation on how humans and AI agents are driving innovation, unlocking new opportunities, and redefining what’s possible. Be there for insights that will leave you inspired, and ready to lead what’s next.
Register for Salesforce+
Stream the world’s largest, most trusted technology event.
From visionary keynotes to hands-on workshops, each format helps you grow in a different way. Dreamforce is where you turn learning into action. Discover the tools that help you solve real business challenges — and unlock what’s next. Discover the very best of Dreamforce for free on Salesforce+.
Register for Salesforce+
What if one event could change everything for your business?
Discover how AI agents, real-time data, and CRM create a digital labour force that scales with you, enhances every interaction, and unlocks capacity. Stream three days of visionary sessions, bold ideas, and breakthrough product launches—live and free.
Start building a personalised agenda that will unlock limitless productivity, customer success, and growth.
Discover how local brands are succeeding with Agentforce.
How Agentforce and Data Cloud are helping One NZ scale.
See how One NZ is becoming one of the leading AI enabled telecommunications companies on the planet.
Fisher & Paykel delivers luxury service at scale with Agentforce.
Self-service rates will soar to 65% with step-by-step troubleshooting from autonomous agents.
Scape targets 2x growth with help from Agentforce.
Learn how the company is embracing AI to convert bookings and help students settle in.
hipages uses Agentforce to make life easier for employees and tradies.
With Data Cloud and Agentforce, hipages is set to reduce turnaround time for onboarding verification checks from approximately three hours to near real-time.
Become an Agentic Enterprise:
A Step-By-Step Guide
Curated content for your role or industry.
Explore short videos, articles, guides, and on-demand sessions tailored to your needs. With fresh content dropping before, during, and after Dreamforce 2025, bookmark this page and check back often to stay ahead.
Sales
Use Case
Customer Zero for Sales: More Impactful Selling, Less Admin
Discover how our sales reps are working with agents to streamline approvals and close deals faster.
Video
Coming Soon: Agentic Sales Keynote from Dreamforce
Drive unmatched growth with a sales process reinvented for the agentic era. Bring intelligent agents and human reps together at every step to unlock your team’s full potential.
Video
Introducing Agentic Sales, the Future of Selling
See how Agentic Sales automates tasks, creates efficiencies, and helps sales teams sell smarter and faster.
Service
Use Case
Customer Zero for Service: Smarter Customer Service at Scale
See how our contact centre staff are partnering with agents to resolve 85% of queries without escalation.
Video
Coming Soon: Agentic Service Keynote from Dreamforce
See how Agentic Service unites human and AI agents for proactive, personalised customer experiences, boosting CSAT and reducing costs across all channels.
Report
The Seventh Edition State of Service Report
Learn from 6,500 service professionals worldwide on customer support in the AI era.
Marketing
Use Case
Customer Zero for Marketing: Drive Smarter Marketing with AI
Discover how Agentforce is helping marketing, sales and service work as one to deliver better customer experiences.
Video
Coming Soon: Marketing Keynote from Dreamforce
Learn from product leaders and customers how to scale your marketing team with AI agents that create, personalise, and optimise campaigns — and turn every channel into a two-way conversation.
Blog
Turning Customers into Loyal Advocates with Agentic Marketing
How AI agents help marketers build loyalty into every stage of the marketing lifecycle.
IT
Resource
Get Started with Agentforce Now
Build and deploy AI agents at scale on the world's #1 digital labour platform.
Video
Coming soon: IT Keynote from Dreamforce
Unlock the Agentic Enterprise. Learn eight design principles for IT to connect, govern, and secure your systems, and see new innovations in observability, agent-to-agent collaboration, and security.
Video
Coming soon: Data Cloud Keynote from Dreamforce
The agentic era is here, but fragmented data holds businesses back. See how Data Cloud activates all your data to power Customer 360 apps, Agentforce, and real-time insights for intelligent action.
Architects
Guide
Introducing the Agentforce Guide to Reasoning, Topics, Instructions and Actions
This guide explores how Agentforce works, and the key capabilities and trade-offs that architects, and all technical practitioners, need to know when building with Agentforce.
Video
Coming Soon: Agentforce Keynote from Dreamforce
Join us to see how Agentforce is powering the agentic enterprise to deliver customer success. Hear the latest announcements and see how customers are successfully building and deploying AI agents.
Video
Coming Soon: the Future of Well-Architected Panel from Dreamforce
Join us for an inside look at what’s next for Well-Architected. Discover the program’s evolving vision, hear insights from the leaders shaping its direction, ask your questions, and share feedback.
Small Business Owners
Guide
Agents of Growth: Harnessing AI for Small Business Success
Get key insights on how AI is helping teams work smarter and grow faster through predictive insights, generative tools, and autonomous automation.
Video
Coming Soon: SMB & Startup Keynote from Dreamforce
Join us to see how Agentforce is powering the agentic enterprise to deliver customer success. Hear the latest announcements and see how customers are successfully building and deploying AI agents.
Video
Coming Soon: Slack Keynote from Dreamforce
Ready for the digital labour revolution? Learn how industry leaders are building their strategy with Agentforce and Slack. See employee agents in action with live demos of Slack’s newest innovations.
By Industry
Report
The Connected Financial Services Report, Second Edition
We surveyed 9,500 financial services consumers worldwide to discover how they evaluate their institutions’ digital experiences and understand the standard of engagement in the agentic AI era.
Video
Coming Soon: Financial Services Keynote from Dreamforce
Built on a foundation of trust and compliance, Salesforce connects your front, middle, and back office. See how digital labor can create new revenue, empower teams, simplify work, and scale service.
Video
Coming Soon: The Future of Banking Breakout from Dreamforce
Learn how banks can connect and activate data end to end to move faster and scale. Hear best practices to boost productivity, fuel AI, and deliver better experiences across the customer journey.
Video
Coming Soon: Retail Keynote from Dreamforce
Explore how AI and agents are transforming the shopper journey. Learn how top retailers leverage Salesforce innovations to boost revenue and strengthen customer relationships.
Video
Coming Soon: Consumer Goods Keynote from Dreamforce
Learn how leading consumer goods companies are future- proofing their business with agentic consumer goods — boosting margins, and driving growth and efficiency in an uncertain market.
Video
Coming Soon: Manufacturing Keynote from Dreamforce
Discover how Salesforce innovations with AI and data are revolutionising manufacturing sales, channel management, and asset-centric service. Hear Trailblazers’ visions for the industry’s future.
Video
Coming Soon: Energy & Utilities Keynote from Dreamforce
Discover how data, automation, and autonomous agents are transforming the energy and utilities sector. Hear from global leaders on unlocking Salesforce’s full potential to drive smarter operations.
Video
Coming Soon: Powering Energy & Utilities Breakout from Dreamforce
Discover how Energy & Utilities Cloud enhances customer experience, drives revenue growth, and reduces operational costs. See our latest innovations and learn about our investments in agentic AI.
Webinar
Build Your Agentforce Foundation on the Energy & Utilities Platform
Hear how Synergy is Leading Western Australians to their intelligent energy future by transforming customer experience and solving the problem of multiple, disparate applications by using Salesforce to create a Platform of Platforms.
Customer Story
How Agentforce and Data Cloud are Helping One NZ scale
See how One NZ is becoming one of the leading AI enabled telecommunications companies on the planet.
Video
Coming Soon: Telecom Keynote from Dreamforce
Hear how telecoms from around the world are innovating to achieve revenue goals and improve customer experience with Agentforce. See the latest AI innovations built for the telecom industry.
Video
Coming Soon: Media and Entertainment Keynote from Dreamforce
Discover how data, automation, and autonomous agents fuel the agentic enterprise era — transforming media and entertainment with smarter sales, deeper engagement, and efficient operations.
Video
Coming Soon: Health Keynote from Dreamforce
Learn how provider, payer, and public health organisations are becoming agentic health enterprises by harnessing digital labor to create care that is faster, more effective, and more human.
Video
Coming Soon: Life Sciences Keynote from Dreamforce
Learn how the deeply unified Salesforce Platform is powering healthier business, patient, and community outcomes, from clinical through commercial applications.
Video
Coming Soon: Health Cloud Roadmap from Dreamforce
Get a preview of our upcoming AI-first innovations for providers, payers, and public health agencies.
Video
Coming Soon: Public Sector Keynote from Dreamforce
The future of government isn’t coming. It’s here. See how public sector is rewriting the possibilities, where service is instant, staff aren’t buried in admin, and innovation moves at mission speed.
Video
Coming Soon: Education Keynote from Dreamforce
Join education Agentblazers and Salesforce to discover how to activate data with AI, drive unprecedented efficiencies, and cultivate enhanced constituent experiences now and into the future.
Video
Coming Soon: Nonprofit Keynote from Dreamforce
Join your peers to learn how nonprofits can maximise their impact with our purpose-built solution, Nonprofit Cloud, and the power of Agentforce.
Create a limitless workforce with digital labour in just three days.
Stream Dreamforce anywhere, anytime
Discover how new AI innovations and product updates can help you solve real business challenges, with access to hundreds of live and on-demand sessions packed with real-world use cases and expert insights.
Agentic AI is transforming business
From introducing always-on digital labour to personalisation at scale, see how hundreds of global and ANZ companies are using Agentforce to accelerate growth, improve efficiency, and stay ahead in the AI era.
Unlocking AI’s true potential
Only 15% of ANZ companies have a clear AI strategy. If you’re unsure where to start, this practical guide breaks down the path forward. Learn how to apply the right kind of AI to unlock value and turn hype into results.
FAQ
Dreamforce is an annual event that brings together the global Salesforce community for learning, connection, fun, and giving back. It celebrates customer success, trusted AI, and groundbreaking innovation like Agentforce — transforming attendees into Agentblazers and showcasing everything AI was meant to be.
Since its launch in 2003, Dreamforce has become far more than a conference — it’s an experience unlike any other. From inspiring keynotes and visionary sessions to next-level innovation and real-world impact, Dreamforce empowers attendees and transforms businesses.
Dreamforce will take place in San Francisco, CA, at Moscone Center on October 14–16, 2025. Plus, we’ll also have an exclusive broadcast experience on Salesforce+, so you can stay up to date with the biggest announcements from Dreamforce as they happen or watch on demand at a time that suits you.
Salesforce+ is a streaming service that gives you a front-row seat to select Dreamforce keynotes and sessions, including unlimited access to Salesforce’s original series.
Catch luminary speakers, hear customer success stories, and learn about groundbreaking innovations from anywhere. Membership is free, easy, and available to everyone. Register for free now to join us exclusively on Salesforce+.