Marketing Transformed: The Role of AI Agents in Personalisation at Scale
With the modern CMO’s role spanning the entire customer lifecycle, AI-powered tools like Data Cloud are driving transformational outcomes. By enabling hyper-personalised interactions and autonomous campaign generation, these technologies have helped Salesforce customers achieve significant results, such as a 200% increase in email engagement and a 30% boost in case deflection.
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Kelly Eliyahu
Senior Director of Product Marketing at Salesforce
Kelly Eliyahu is a Senior Director of Product Marketing at Salesforce, leading global teams to drive positioning, messaging, and go-to-market strategies for Marketing Cloud, Data Cloud, and AI products. With 13 years of experience and a talent for making the complex simple, Kelly is a highly rated keynote speaker and passionate innovator.