No team? No problem. How Audata scales globally with AI + Agentforce
We also explore how Audata is using Agentforce — Salesforce’s new agentic AI — to deliver smarter, faster service without needing to scale headcount. Keegan explains how AI is helping triage customer issues, personalise support, and keep his lean team focused on growth. Plus, hear what’s next for Audata as they bring in Revenue Cloud and CPQ to power a new phase of expansion.
Keegan Bakker
Keegan Bakker, CEO of Audata
Keegan Bakker is the founder and CEO of Audata, a leading broadcast promotions management platform used by major media brands worldwide. A former radio presenter and self-taught coder, he launched Audata in 2015 to streamline prize fulfillment and audience engagement in the media industry.