Inside Agentforce: Why AI Won’t Replace You (But Will Change Everything)
Leandro and Martin go deep into the opportunities and guardrails of enterprise AI, unpacking themes from Agentforce and its vision for hybrid human–AI workforces. They explore the evolution from customer data platforms to today’s Data Cloud, the skills marketers need in an AI-powered future, and why this moment isn’t about replacing humans but amplifying them. With real-world examples and a hopeful vision for the future of work, this conversation is essential viewing for leaders navigating AI’s next chapter.
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Martin Kihn is SVP of Product Strategy for Marketing Cloud at Salesforce and the author of six books, including Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry with a foreword by Marc Benioff. A former Gartner analyst and agency strategist, he has advised Fortune 500 companies on marketing, data, and AI, and earlier in his career wrote for MTV’s Pop-Up Video and leading publications. His bestselling memoir House of Lies was adapted into the hit Showtime series, and today he is recognised globally as a thought leader on customer data, AI, and the future of work.