The Weber That Knows You Better Than Your Mates
This episode takes us behind the scenes of how an iconic brand is reinventing the backyard barbecue for the digital age. From Data Cloud to Agentforce, Weber is using connected devices to help customers cook smarter, troubleshoot in real time, and personalise recipes based on their habits. Nicole explores the fusion of marketing and customer service, how AI is creating more relevant consumer engagement, and why human trust still matters—even when the grill talks back. From service techs who double as brand advocates to QR-code-equipped Weber grills, this episode shows the future of connected experiences and what it means for marketers who want to fire up both data and emotion.
Stay up to date with the latest episodes, visit the Executive Conversations YouTube playlist.
With 20+ years’ experience across iconic consumer and luxury brands, Nicole Parker is a commercially driven leader in marketing, sales, and eCommerce. She is currently Director of Marketing & eCommerce at Weber Barbecues, where she shapes brand, digital, and retail strategy across the region. Previously with Nespresso, Bodum, Pacific Brands and L'Oréal, she has delivered growth through digital innovation, customer-led thinking, and high-performing teams.