The Weber That Knows You Better Than Your Mates
In this episode of Executive Conversations, Nicole Parker, Director of Marketing & E-commerce Experience ANZ at Weber, reveals how one of the world’s most iconic barbecue brands is getting smart. From AI-powered insights to connected Weber grills, discover how technology is helping Weber keep the brand personal, the recipes tailored, and backyard memories unforgettable.
Stay up to date with the latest episodes, visit the Executive Conversations YouTube playlist.
With 20+ years’ experience across iconic consumer and luxury brands, Nicole Parker is a commercially driven leader in marketing, sales, and eCommerce. She is currently Director of Marketing & eCommerce at Weber Barbecues, where she shapes brand, digital, and retail strategy across the region. Previously with Nespresso, Bodum, Pacific Brands and L'Oréal, she has delivered growth through digital innovation, customer-led thinking, and high-performing teams.