Thanks for joining us for Agentforce World Tour Melbourne. We look forward to welcoming you to a future event!
Drive customer success with
agent-first innovation.
Wednesday, 25 June 2025
Melbourne Convention & Exhibition Centre (MCEC)
8:00 a.m.–5:30 p.m. AEST
The agentic era is here, and now is the time to power up with AI agents. Explore expert-led sessions, demos and hands-on training, and find out why businesses are rushing to deploy Agentforce.
All in one day, and all for free.
Your destination for world-class innovation, inspiration and connection.
Revolutionise the way you work.
Experience first-hand how digital labour will transform your business and hear incredible local stories of customer success. Hear from Agentblazers, Trailblazers, AI visionaries, and thought leaders on how you can bring agents to any industry, role or workflow.
Build your own agents in minutes.
Build, customise and deploy your own AI agent, no matter what stage you are at. Explore hundreds of AI agent use cases and get the training you need to implement agentic solutions for any business challenge.
Empower your teams with Agentforce and Data Cloud.
Experience how Agentforce and Data Cloud are helping companies unify data, increase ROI, cut response times by 80% and improve case resolution by over 40%. Explore real-world use cases, and network with industry leaders tackling the same challenges you face.
Experience the unmissable Main Keynote and ignite your agentic journey.
Be the first to hear of the latest innovations, learn how local customers like Fisher & Paykel are revolutionising their businesses with Agentforce, and watch inspiring product demos that will empower your teams and boost productivity.
If you’re new to Salesforce, this event is for you.
If you’re not using Salesforce yet, Agentforce World Tour Melbourne is the place to discover everything we can do for your business. Check out groundbreaking sessions, hear inspiring stories from local Trailblazers and experience hands-on demos. You’ll see how we can help you surpass expectations and deliver brilliant customer experiences.
Experience limitless learning and action in the Campground.
Discover the possibilities of Agentforce first-hand through product demonstrations, hands-on training and more in our buzzing campground. Deep-dive into Agentforce, Platform, Industry, and Customer 360 demos, and build and deploy an agent tailored specifically to you.
Your agenda for success.
Agenda subject to change. All times listed in AEST.
8:00 a.m.
Doors open
Pick up your badge and connect with peers over coffee in the Campground.
8:50 a.m.–9:30 a.m.
Sessions, demos, and hands-on learning
Get a glimpse of the day’s sessions, product demos, workshops, and hands-on learning.
10:10 a.m.–11:30 a.m.
Keynote Room
Main Keynote
Join leaders at Salesforce to learn about Agentforce, the digital labour platform, and how humans with agents are driving customer success together.
11:40 a.m.–12:40 p.m.
Lunch
Enjoy lunch provided and network or relax in the Campground.
12:40 p.m.–4:30 p.m.
Sessions, demos, and networking
The learning continues with expert-led sessions, product demos, workshops, and more.
4:30 p.m.–5:30 p.m.
Campground
Networking reception
Connect with fellow Trailblazers at the end of the day, and enjoy some nibbles and drinks.
