Agentforce World Tour Melbourne

Agenda

Sessions, Breakouts and Networking

All times listed in AEDT.
Agenda subject to change.

8:00 a.m.
Registration and Breakfast

Registration begins from 8:00 a.m. and will be open all day. Please bring a government-issued ID (physical or digital) to ensure smooth check in on the day.

After registration, join us in the Campground for a light breakfast and networking before the Keynote begins.

9:40 a.m.–11:00 a.m.
Keynote Room
Main Keynote: Become an Agentforce Company

Join Salesforce leaders and guests to explore what it means to become an agentic enterprise where humans and AI agents work together to drive customer success.

11:20 a.m.–11:50 a.m.
Keynote Room
Agentforce 360: Become an Agentic Enterprise

Join us to see how Agentforce is powering the agentic enterprise to deliver customer success. Hear the latest announcements and see how customers are successfully building and deploying AI agents.

11:20 a.m.–11:50 a.m.
Breakout A
Agentforce Tableau: Powering Decisions, Driving Actions in Salesforce

Move beyond dashboards with the world's first agentic analytics platform, Tableau Next. Learn how humans and AI agents work together seamlessly to take action on trusted data anywhere work happens. Explore prebuilt Intelligent Apps that deliver immediate insights for Sales, Service, and Marketing to improve your business.

12:10 p.m.–12:40 p.m.
Keynote Room
Slack: Reimagining Work for the Agentic Enterprise

Ready for the digital labour revolution? Learn how industry leaders are building their strategy with Agentforce and Slack. See employee agents in action with live demos of Slack’s newest innovations.

12:10 p.m.–12:40 p.m.
Breakout A
Agentforce Sales: Your Path to Growth Is Humans and AI

Drive unmatched growth with a sales process reinvented for the agentic era. Bring intelligent agents and human reps together at every step to unlock your team’s full potential.

12:40 p.m.–1:40 p.m.
Campground
Lunch

Enjoy a provided lunch and take the opportunity to network or relax in the Campground.

1:40 p.m.–2:10 p.m.
Keynote Room
Agentforce Marketing: Marketing That Sparks a Conversation

Learn how to scale your marketing team with AI agents that create, personalise and optimise campaigns — and turn every customer interaction across every channel into a two-way conversation.

1:40 p.m.–2:10 p.m.
Breakout A
Security: Leading with Trust in the Agentic Era

Learn how Salesforce partners with you to lead with trust and protect your Agentic Enterprise against a rapidly evolving threat landscape. We will discuss how to proactively defend against modern, sophisticated threats with security best practices.

2:30 p.m.–3:00 p.m.
Keynote Room
Agentforce Service: Proactive. Efficient. Human

See how Agentic Service unites human and AI agents for proactive, personalised customer experiences, boosting CSAT and reducing costs across all channels.

2:30 p.m.–3:00 p.m.
Breakout A
MuleSoft: Leading the Future of Agentic Enterprises

Join the keynote to see how to turn agent chaos into an orchestrated, governed ecosystem. Discover MuleSoft’s newest Agent Fabric and generative tools for smarter, faster innovation.

3:20 p.m.–3:50 p.m.
Keynote Room
Data 360: Activate Trusted Data Everywhere

The agentic era is here, but fragmented data holds businesses back. See how Data 360 activates all your data to power Customer 360 apps, Agentforce, and real-time insights for intelligent action.

3:50 p.m.–5:00 p.m.
Campground
Networking & Afternoon Tea

Join us in the Campground after the closing keynote for networking and afternoon tea.