Retail is undergoing a profound transformation - becoming more digital, social, connected, and experiential. Grounded in findings from our 6th Edition State of Connected Shopper report, this webinar explores how Australian retailers are embracing unified commerce and artificial intelligence (AI), especially AI agents, to meet shoppers' demands and to increase efficiency in their operations.
You’ll gain insights into:
- The evolving role of physical stores in a digital-first world
- Importance of social media as a discovery and sales channel
- Challenges and opportunities of unified commerce with 87% of retailers saying it will significantly impact their goals
- The growing role of agentic AI, with 77% of retailers expecting AI agents to be essential by 2026
- Strategies for building loyalty in a fluid market - especially for Gen Z who are 4x more likely than boomers to value exclusive experiences
Register for our Virtual Event or watch it on demand afterwards.
Featured Speakers:
- Michelle Grant, Director of Industry Insights - Salesforce
- Caroline Swarbrick, Marketing Business Consultant - Salesforce
