Marketing Cloud Account Engagement Pricing
Drive alignment across teams and close deals faster with Account Engagement, now enhanced with agentic capabilities from Marketing Cloud Growth and Advanced Editions.
Find the right Marketing Cloud Account Engagement edition for your business needs.
Growth+
Fuel growth with marketing automation.
AU$
1,750
AUD/Org/Month
(Billed annually)
- Includes Marketing Cloud Next Growth Edition
- Agentforce Campaign Creation
- Lead Nurturing and Scoring
Plus+
Dive deeper with marketing automation, account-based marketing and analytics.
AU$
3,850
AUD/Org/Month
(Billed annually)
- Includes Marketing Cloud Next Advanced Edition
- AI-Powered Scoring
- B2B Marketing Analytics
Advanced+
Power innovation with advanced marketing automation and analytics.
AU$
6,160
AUD/Org/Month
(Billed annually)
- Includes Marketing Cloud Next Advanced Edition
- Business Units
- Dedicated IP Address
Premium+
Enterprise-ready features with predictive analytics and support.
AU$
21,000
AUD/Org/Month
(Billed annually)
- Includes Marketing Cloud Next Advanced Edition
- Premier Success
- Includes All Capabilities
*All per month products require an annual contract.
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
What is Account Engagement+?
Account Engagement+ allows Account Engagement customers to access Marketing Cloud Next. This allows all Account Engagement customers to enhance their marketing with Agentforce-powered campaigns, native SMS and WhatsApp, and advanced personalisation capabilities. Customers on Account Engagement Growth, Plus, Advanced, and Premium Editions have Account Engagement+ today.
Compare editions and top features.
Extend the power of Account Engagement with these related apps and add-ons.
B2B Marketing Analytics Plus
$3,000 USD/user/month*
Connect your marketing automation, sales, and service data to act on predictive insights.
Sales Emails and Alerts
$50 USD/user/month*
Empower Sales to connect early, often, and effectively with Sales Emails and Alerts for Account Engagement.
SMS Credits
Starting at $10 USD per 1,000 credits
Set up and Lease Code purchase required. Leverage mobile messaging as part of your customer journeys with SMS for Marketing Cloud.
WhatsApp Credits
Starting at $10 USD per 1,000 credits
Leverage mobile messaging as part of your customer journeys with WhatsApp for Marketing Cloud.
Then, choose the Success Plan that's right for your business.
With resources, guidance, and technical support, our three levels of Success Plans help your business get more value from Salesforce and prepare your data for a future with AI.
Standard Success Plan
Set your company up for success with self-guided, always-on resources.
Included in all licences
- Access to Knowledge Articles, documentation and Trailhead
- Global Trailblazer Community
Premier Success Plan
Start strong and grow your business with expert guidance and expedited support.
30% of net licence fees
- Expert guidance and product education
- Health checks and recommendations
- Access to 24/7 support for business-stopping issues
- Bundled with Unlimited Edition
Signature Success Plan
Get the most value from Salesforce with a proactive partnership and personalised experience.
Contact your account executive
- Designated Customer Success Manager
- Customer Success Score
- Proactive Monitoring and Key Event Management
- Fastest 24/7 support response times
Find your path to AI success with the right experts and apps.
Professional Services and Salesforce Certified Partners provide services to get you started with data and ensure long-term success with AI. Depending on your unique business needs, engaging with either or both can maximise your ROI.
Professional Services
Realise value quickly and become self-sufficient with Salesforce.
Partners
Innovate and grow faster with pre-built apps and expertise on AppExchange.
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Account Engagement Pricing FAQ
Account Engagement+ allows Account Engagement customers to access Marketing Cloud Next Growth and Advanced Editions via Permission Set Licences. This allows all Account Engagement customers to enhance their marketing with Agentforce-powered campaigns, native SMS and WhatsApp, and advanced personalisation capabilities.
Account Engagement customers can access Marketing Cloud Next Growth or Advanced Edition functionality via Permission Set Licences (PSLs) with an Account Engagement+ edition. To provision these solutions alongside your existing Account Engagement environment, follow these steps:
Enable Salesforce Foundations
This gives you access to Data 360 (a prerequisite for Marketing Cloud Next), as well as messaging and Einstein credits. Salesforce Foundations is available at no cost and can be self-enabled in My Account.
Purchase Additional Credits
If your use cases exceed the included credits, you may purchase additional Messaging, Einstein, or Data 360 credits as needed.
Provision Data 360 and Enable the Data 360 Connector
Activate Data 360 and enable the Account Engagement: Data 360 Connector to unify your data.
Enable and Configure Marketing Cloud Next
Provision the appropriate edition based on your needs.
Assign User Permissions via PSLs
Use the provided Permission Set Licences to assign access to your users.
Set Up the CMS for Content Sharing
Configure the content management system to enable asset sharing across experiences.
Customers on Account Engagement Growth Edition will receive access to Marketing Cloud Next Growth Edition. Customers on Account Engagement Plus, Advanced or Premium Editions, will receive access to Marketing Cloud Next Advanced Edition.
Account Engagement+ gives customers access to advanced features not available in Account Engagement today. These include:
Agentforce Campaign Creation: This agentic capability enables you to build campaigns, campaign briefs, emails, and even audience segments faster using natural language prompts—significantly reducing the time it takes to launch campaigns.
Multichannel Messaging: Deliver multichannel engagement journeys that include email, SMS, and WhatsApp. Previously, SMS and WhatsApp required third-party integrations. Now, it's fully integrated—improving ease of use, expanding use cases, and streamlining operations.
Data Unification: With Data 360, Account Engagement customers can build segments using all their Salesforce and non-Salesforce data in one unified platform.
Advanced Personalisation: Access advanced personalisation capabilities through Cross-Object Merge Fields and Rule-Based Dynamic Content. With Account Engagement+ unlocking features from Marketing Cloud Next, you can integrate rich customer and business data from Data 360 to personalise and optimise your in-market campaigns.
Salesforce Flow for Marketers: Orchestrate cross-channel and cross-departmental journeys with marketing, sales, service, and commerce touch points more easily. Salesforce Flow for Marketers helps unify marketing with sales, service, and commerce departments—enabling smarter engagement across every stage of the journey.
All Account Engagement customers have access to Marketing Cloud Next Growth Edition or Marketing Cloud Next Advanced Edition as part of their existing Account Engagement instance. We are bringing access to customers via Permission Set Licences. This means that you can access this functionality today and do not need to renew on a new SKU. This being said, Marketing Cloud Next uses a consumption based pricing model, meaning that you consume credits when you use this functionality. Account Engagement customers will need to purchase Einstein Request Credits, Messaging Credits, and Data 360 Credits to use Marketing Cloud Next features.
Yes, of course. You are able to upgrade at any time as well as purchase additional products later on in your contract. We recommend engaging your account representative whenever you have questions around upgrades, add-ons, or contract information.
Yes, depending on your needs. While Marketing Cloud Account Engagement+ include core capabilities, some features—like Data 360 — may require separate purchases. You may also need to purchase relevant usage credits based on your specific use cases. Optional add-ons and apps are available to extend functionality. For a tailored estimate and help understanding what's included, please contact your Salesforce representative.
If and when your business priorities and product needs change, our editions and pricing structure has been established to cater to increases and decreases in product or solution usage. If changes are required, we recommend you work with your account teams to determine the different options available to you.
Yes, Salesforce products integrate with many outside applications and systems. Our solutions support a wide range of partners and API integrations, which allow our customers to develop dynamic and integrated technology stacks.
No, there are no End-of-Life (EOL), End-of-Sale (EOS), or End-of-Roadmap (EOR) plans for Marketing Cloud Account Engagement.
This page is provided for information purposes only and is not warranted to be error-free, nor is it subject to any other warranties.