How click funnels work and how to create one that converts

Learn how click funnels work and how to build one that converts. Explore real examples of funnel click paths that guide users from first click to sale.

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Click funnel vs. Sales funnel

Click funnel Sales funnel
Definition A click funnel is a digital sequence designed to drive a specific action, like signing up or buying. A sales funnel outlines the full customer journey from first awareness to purchase and retention.
Scope It’s usually short, conversion-focused, and built around online assets like ads and landing pages. It spans multiple stages and channels, including marketing, sales conversations, and customer support.
Example Clicking an ad for a free trial, visiting a landing page, and signing up on the spot. Seeing a brand ad, subscribing to a newsletter, speaking to a rep, then deciding to buy.
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FAQs

The length of an optimal click funnel will depend on your audience, your product, and the scale of your operation. A guiding principle is that it should be as long as necessary to guide the customer to a decision without causing frustration. A general rule for an online business would be to have three to five steps from entering your site to making a purchase.

There are various tools available, such as Salesforce Marketing Cloud, ClickFunnels, and Leadpages, that offer features like drag-and-drop landing page builders, email automation, and analytics.

Use analytics tools like Google Analytics, Salesforce CRM, or built-in analytics in your funnel software to monitor metrics like conversion rates, bounce rates, and user behaviour.

Click funnels are effective for both B2C and B2B marketing, helping to nurture leads and guide them through the decision-making process.