Email Marketing Course
Learn about email marketing from start to finish with Salesforce's free email marketing courses.
About the free email marketing course
Trailhead is your ultimate guide to mastering email marketing. With a range of free courses and interactive training modules, you'll learn everything you need to know to engage and convert your audience through effective email campaigns. From the basics of email marketing to advanced strategies, you'll be able to create emails that get noticed and get results.
What you'll learn about email marketing:
- Email Marketing Fundamentals: Understand the basics of email marketing, including best practices, key metrics and how to build a strong email list.
- Design and Personalisation: Learn how to create visually appealing and personalised emails that resonate with your audience and drive higher engagement.
- Automation and Segmentation: Discover how to use automation to send timely and relevant emails and how to segment your audience for more targeted campaigns.
- Analytics and Optimisation: Gain insights into tracking and analysing email performance and learn strategies to optimise your campaigns for better results.
- Compliance and Best Practices: Stay up to date with email marketing laws and regulations and learn how to maintain a positive sender reputation.
Join the Moment Marketer Community.
Looking to meet and learn from fellow Marketing professionals? Our #MomentMarketer Community is the place for you.
Learn more from our email marketing resources
Email Marketing That Converts: Your 2025 How-To Guide
Learn about email marketing in 2025 with proven strategies, best practices, and stats from Salesforce's 50 Best Practices for Email Marketers guide.
Email Tracking: The Beginners Guide
Unlock the power of email tracking with our beginners guide. Learn how to monitor opens, clicks, and more to optimise your campaigns for success.
Email Marketing for Small Business: A Complete Guide
Learn more about how email marketing for small business works. Even if you're a staff of one, a solid email strategy can help you grow.
Email Design Best Practices: Tips for Marketers
Discover key content and design tips to take into consideration when creating your email campaigns.
Email Marketing Products
Email Marketing
Power your email marketing with the #1 platform on the market. Using Email Studio, create and deliver beautiful campaigns, engage more subscribers and make the most out of every marketing dollar.
Starter Suite
Find out how to get started fast with Starter Suite, our all-in-one solution with marketing, sales, service and commerce.
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