Enterprise AI built directly into your CRM. Maximise productivity across your entire organisation by bringing business AI to every app, user and workflow. Empower users to deliver more impactful customer experiences in sales, service, commerce and more with personalised AI assistance.
Get trusted AI built into the flow of work to help teams work faster. Whether it's sales reps creating pipeline that closes, service agents resolving cases in record time or marketers building high-performing campaigns, Einstein is here to help. Empower every user with a trusted AI assistant today.
Magnify seller impact with predictive and generative AI for sales.
Deliver personalised experiences and save time with AI customer support.
Guide customers through personalised journeys powered by Marketing AI.
Transform commerce experiences with trusted enterprise AI.
No matter your industry, artificial intelligence (AI) can help your teams with things like fraud detection, invoice processing, and real-time analytics.
You can use AI to spot patterns and trends much faster than humans, which will give you the confidence to make smarter decisions while reducing risk.
Responsible AI means designing and using artificial intelligence in a way that’s safe, transparent, and fair. It’s about making sure AI systems act ethically, use data responsibly, avoid bias, protect the copyright and intellectual property of artists (like writers and photographers), and explain how decisions are made.
This matters because AI is now a significant part of our daily lives. If it’s not managed responsibly, AI use can be extremely harmful.
Every AI tool in Salesforce is built around responsible AI principles. That means transparent data handling, bias prevention, and human oversight, so automation remains ethical, explainable, and aligned with your company values. Salesforce helps transform your business with AI solutions that create tangible business value.
AI-powered content generation tools can write draft articles, product descriptions, or social media posts. They use natural language processing (NLP) to understand the tone and context and then produce text that feels human while saving hours of manual work. Even if you still want to edit them yourself, AI can help you build an outline.
Supply chain management is one industry in which AI can be hugely beneficial. Machine learning can predict demand, track orders, and spot any potential delays before they happen. Knowing what’s coming up can help your business reduce overspending and pivot quickly when the market changes.
In the public sector, AI helps improve services like licensing, compliance, fair trading, customer data analysis, and process automation. It can also help agencies make faster, evidence-based decisions.
Conversational AI simply refers to chatbots, support agents, and voice assistants that understand typed or spoken questions and respond naturally. It works by combining natural language processing with machine learning to provide helpful answers.
AI tools can monitor your networks for unusual activity and detect threats faster than traditional systems. In cyber security, this means stopping breaches in real time and keeping sensitive data safe.
Life sciences teams are already using AI to speed up their research and make sense of huge amounts of patient data. AI can be helpful for flagging early patterns in results, helping manage clinical trials, and taking care of repetitive admin or reporting tasks.
