The Ninth Edition State of Marketing Report: Insights from nearly 5,000 marketers worldwide.
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Omni-Channel Marketing Personalisation
Personalise every customer interaction with AI and real-time data to optimise conversions, reduce costs and strengthen customer lifetime value.
How can you scale 1-1 marketing personalisation across the customer lifecycle?
Use unified data and AI to empower agents and teams to act on customers affinities and preferences and your business objectives, to make every customer interaction relevant and timely.
Personalise marketing moments across every customer touchpoint
Create personalised experiences with machine learning and AI. Customise everything, from webpages to in-app experiences, product recommendations, content and more. Tailor each customer experience for driving a specific KPI, from acquisition to customer retention, using a mixture of real-time user behaviour and historical customer data. Improve page personalisation with machine learning, informing CTAs like banners or pop-ups. You can even target and test at the speed your customers are browsing, with personalisation decisions happening in milliseconds.
Trigger relevant, real-time experiences that move customers along their buying journey. Use AI-driven decisions to determine the most relevant next engagement for your customers with recommendations based on real-time customer behaviour, historical customer data and business specific datasets, such as pricing and inventory. Deliver predefined experiences to your customers, such as browsing or basket abandon journeys — all while using real-time customer interactions to determine the right content, channel or offer for them.
Feed real-time engagement data directly into your sales and service consoles to improve customer and prospect interactions. Empower service teams to pre-empt queries and provide more effective case resolutions, with faster access to a customer’s recent interactions across different business touchpoints. Enable your sales teams with more insight into an account or prospect’s purchase journey — fuelling more relevant conversations and offers, using real-time knowledge of content consumed, products viewed or time spent on your site.
Engage with real-time recommendations.
Use AI to synthesise in-the-moment intent data as well as data about the entire history of your relationship with you customers to identify affinities, interests and preferences. Develop nuanced perspectives on your customers based on individual preferences and use these insights to deliver customised messaging and offers — bringing you higher conversion rates across your website, app and other channels.
Use real-time personalisation to engage your customers with relevant email campaigns. Send timely, customised messages with Open-Time Email Personalisation that can optimise an email at the time of open with dynamic, changeable sections. Any aspect of the email can be personalised — including offers, product selection and general content — all based entirely on the real-time understanding of the customer’s journey.
Improve the relevance of every customer engagement across your website and app with Einstein Decisions. Einstein Decisions are powered by a contextual bandit algorithm that uses real-time and historical profile data, with your predetermined business logic, to identify relevant, dynamic offers throughout the customer journey. As you deliver content and offers to your customers, new data will continually feed into Einstein — allowing the algorithm to improve its ability to deliver more optimal future decisions across a range of dynamic scenarios.
Maximise return on marketing campaigns.
See real-time marketing analytics across a range of key performance indicators — including transactions, responses, conversions and revenue. Dig into your data at the individual, segment and campaign level. Monitor dashboards with deep analytics on customer trends across channels and touchpoints and improve your website and app experiences.
Optimise your web and app experience with A/B and multivariate testing. Leverage real-time, behavioural, contextual and historical data to target tests, based on either segment membership or rule-based test triggers. Act on results with confidence, using randomised tests that employ Bayesian modelling to assess confidence levels for both out-of-the-box and customised KPIs. Integrate data to optimise personalisation across channels — including your website, mobile app, email or service and sales interactions.
Ensure the personalised experiences you are driving lead to business outcomes like revenue growth and deeper customer engagement.
Deliver personalised customer experiences with these related products.
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Marketing Cloud Account Engagement
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Marketing Cloud Intelligence
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Choose the right marketing Personalisation solution for your business needs.
Marketing Cloud Personalization
Personalize engagement across channels
AU$
151,200
AUD/Org/Year
(Billed annually)
- Web, Email and App Personalization
- Segmentation, Rule Based Decisioning, A/B/N Testing and Reporting
- Product and Content Recommendations and AI-Driven Next-Best Actions and Offers
Einstein Personalisation
Personalise every web interaction
AU$
134,400
AUD/Org/Year
(Billed annually)
- Web Personalisation
- AI-driven & Rule-based Decisioning
- Product and Content Recommendations
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
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Marketing Cloud Personalisation FAQs
Salesforce personalisation software helps businesses connect with customers in more relevant, timely ways. It uses AI and real-time data to tailor experiences across your marketing platforms, from email to website personalisation, so that every interaction feels useful and consistent without extra manual effort.
With omnichannel personalisation, Salesforce ensures your brand messaging stays consistent across every touchpoint. It aligns your marketing campaigns and CRM so your personalisation efforts feel seamless across the entire customer journey.
Salesforce uses AI-driven automation that tailors experiences based on customer segments, helping marketers design dynamic content that adapts instantly. These tools increase engagement and customer loyalty by delivering messages that resonate with each individual customer.
Data is the foundation of effective marketing personalisation. It brings together customer information from different touchpoints (like website activity, email engagement, and purchase history) to form a single, unified view of each person.
When connected through Salesforce Data Cloud, this information allows marketers to understand preferences, predict intent, and tailor messaging in real time. The more accurate and connected your data is, the easier it becomes to deliver relevant experiences for customers.
Key personalisation features include behavioural analytics, conversion rate optimisation, and AI personalisation. The platform helps marketers deliver personalised experiences, optimise campaigns, and run A/B tests to improve performance.
Yes. Salesforce integrates with content management systems and other marketing technology, giving you a connected digital experience platform that enhances ecommerce personalisation. You can see all our integrations on our AppExchange.
Salesforce analyses visitor behaviour and customer behaviours across websites, apps, and other channels to build a complete picture of each customer. With behaviour analytics and unified customer data, teams can see what drives engagement and make confident, data-led decisions.
Salesforce Marketing Cloud connects your marketing platforms into one digital experience platform that manages the entire customer journey. It helps marketers segment audiences, automate messages across every marketing channel, and personalise digital experiences on both their website and mobile app.