40 Motivational Sales Quotes to Inspire Your Sales Team in 2025

The right sales quote can help your team stay focused and optimistic, even when they’re down on their luck with selling. Here are 40 of our favourites.

Keeping your sales team motivated is essential for productivity, but when rejection is a natural part of the job, this is no easy task.

Infusing some inspiring quotes into the communication with your team can help them stay focused and encourage a positive atmosphere.

You could use quotes for:

• Daily reminders
• Internal comms
• Sales onboarding
• Meeting kickoffs
• Peer shoutouts
• Personal affirmations

We’ve pulled together 40 of the best to help lift your team’s spirits and keep them moving forward. Let’s dive straight in.

• What makes a good sales quote?
• 10 motivational sales quotes 2025
• 10 inspirational sales quotes
• 5 quotes to encourage perseverance
• 5 quotes for helping customers
• 5 empowering sales quotes from books
• 5 famous sales quotes from historical figures
• Why is it important to create a motivated sales culture?
• How to use sales quotes in the workplace to motivate sales teams
• Other ways to motivate your sales team
• How Salesforce can help
• FAQs

A good sales quote is all about cutting through a bad day or a slow week with something that resonates. Ideally, it’s specific, grounded, and speaks to the real ups and downs of selling.

For example, this famous quote from Michael Jordan: “Some people want it to happen, some wish it would happen, others make it happen.”

The right quote can give your team a quick reset. Whether it’s used in a meeting, a Slack message, or part of onboarding, it’s a simple way to lift morale and keep everyone's eyes on the ball.

Let’s start with the recent quotes that inspire. Here are 10 enlightening sales quotes from business leaders and sales specialists you can use in 2025. Use these as a sales manager to motivate your team.

1. “Today’s clients aren’t just skimming for the lowest price - they’re looking for the deep, meaningful connection that says you understand them.” - Simon Bowen

Simon Bowen, the Aussie behind The Models Method for Sales, understands better than anyone that sales are constantly evolving. Customers want more than a value proposition. They demand personalisation and authenticity. That’s the key to building trust.

2. “Not every call will connect. That's just the reality. Control what you can control - your list, your tone, your effort.” - Belal Batrawy

Belal Batrawy made more than $15 million in sales from cold calls. One of the main things he’s learned? Don’t dwell on what you can’t control. You could be the best sales agent in the world, and you’ll still experience rejection. Stay motivated and prioritise personal improvement over time.

3. “AI should remove all of the monotony from selling and allow more time for the part of the sales process buyers really want, which is the human interaction.” - Donald C. Kelly

Artificial intelligence isn’t a replacement for a salesperson’s skillset, but it does make their life easier. By automating lead prospecting and optimising account research, AI frees up time for sales reps to focus on the uniquely human aspect of their roles: providing exceptional value to buyers.

4. “Focus on making your customers as successful as possible, and your success will always follow.” - Ian Koniak

Wise words from Ian Koniak. You’ll see this as a recurring theme in this list of sales quotes. The better salespeople can understand their customers' needs, the easier it is to meet them and guide them to the ideal solution.

5. “You cannot control the prospect on the other end, you can only control your reaction to the disappointment you face.” - Rana Kordahi

As the founder of The Selling Academy, Rana specialises in sales leadership training. One thing she’s learned after thousands of sales calls? You can’t control the attitude of the prospect. All you can do is control how it makes you feel.

6. “It can take a lot of ‘no’s’ before you find someone who needs your product, but they are out there.” - Daniel Disney

Closing sales is always a bumpy road. However, renowned social selling trainer Daniel Disney wants to remind us that rejection is commonplace but never personal. Keep motivated and remain optimistic. Remind yourself that there are always people who want what you’re selling. Your job is to find them.

7. “You can be the same as everyone else, or you can change the game, create a sense of wonder, cause undeniable curiosity and win more.” - Dale Dupree

Dale isn’t telling you to perform a magic trick on your next sales call, but he is saying that you need to go beyond the script to get more clients on board. Understand your audience and how they think. Then, use this information to be creative with your approach.

8. “The human part of selling will never change, so give yourself the advantage of more opportunities to win.” - Alexine Mudawar

Concerned about artificial intelligence? No matter how many AI agents exist, there’ll always be a place for human sellers. Use AI to your advantage for information gathering and prospecting, and then use that information to do what you do best: sell.

9. “You don’t get great at selling in a day. You get great at selling day by day.” - Jeffrey Gitomer

There’s a common misconception that you’re either talented at sales or you aren’t. But this isn’t true. It’s all about hard work and incremental improvements day by day.

10. “The same method that moves you from novice to expert at your job also works for someone journeying from ordinary to extraordinary.” - Jeff West

Becoming great at sales isn’t about natural-born talent. It’s about showing up, day after day, putting in the work until you master it.

Here are 10 insightful sales quotes to keep your team focused, productive, and motivated.

1. “I really believe you only regret the things you don't do.” - Alan Bond

Australia’s most legendary salesman knew a thing or two about taking risks. Love him or loathe him, you can’t argue this motivational quote is bad advice. It’s essential for sales reps to understand that facing fears and overcoming barriers is part of the game.

2. “It’s not about having the right opportunities. It’s about handling the opportunities right.” - Mark Hunter

The best salespeople don’t wait for the perfect client to come to them. They treat every interaction equally and make their own success. Maintain your own high standards and put effort into cultivating opportunities.

3. “We don’t learn much when things go right.” - Simon Sinek

Failure is part of the game in sales. It’s not about how many times you fumble a lead. It’s about how much you can learn from the mistakes and keep improving.

4. “If there is one critical ingredient for your successful quest for both wealth and happiness, it is discipline.” - Jim Rohn

Discipline is an overlooked quality in sales processes. It’s all too easy to get bogged down by rejection. Finding consistency when every client is different is one of the most powerful goals your team can strive for.

5. “Quality is better than quantity. One home run is better than two doubles.” - Steve Jobs

Sales teams need to understand which leads are worth nurturing and which aren’t. Investing more of your time in prospects most likely to convert based on lead scoring criteria is one of the best ways to optimise pipelines and improve customer lifetime value.

6. “Sellers have been and need to continue being the value creators, not the value deliverers.” - Deb Calvert

Sellers are too often viewed as a reciter of information, employed to relay the value of a product to a buyer. But consider this: Sellers are the value. A genuine conversation is a powerful sales mechanism in itself. The better a seller is able to engage and communicate, the easier they’ll find it to guide the buyer toward the preferred business outcome.

7. “People don’t buy for logical reasons. They buy for emotional reasons.” - Zig Ziglar

There are a lot of parallels between this Zig Ziglar quote and Simon Bowen’s approach. To convert more leads, you need to look beyond pushing your USP. Salespeople need to connect with their leads, listen carefully, and understand their needs. That’s the key to creating emotion and guiding the lead toward the sale.

8. “Success is making the best choices we can, and accepting them.” - Sheryl Sandberg

How many times does a sales rep find themselves underperforming at work because of the fear of not succeeding? This quote by Sandberg redefines success not as the external outcome but as an internal process. Use this to help your sales team focus on the elements of selling they can control.

9. “Know your buyer’s journey and align with it.” - Jill Konrath

A common theme in these sales quotes is that the seller’s role is changing. It’s no longer enough to promote a product. Sales reps have to think differently and take the time to understand their buyers’ needs and wants. Only then can they provide a solution the buyer will get on board with.

10. “Perfection is not attainable, but if we chase perfection, we can catch excellence.” - Vince Lombardi

There are too many variables in sales for every call to go perfectly. However, by aiming for consistency in their own sales techniques, salespeople can reach high levels of success. Perhaps there are more parallels between American football and sales than we initially thought.

Sticking it out through tough days is what turns a good salesperson into a great one. If you’re putting in the work but feeling stuck, remember that real progress often happens after most people would have quit. Here are five quotes to keep you moving forward on those tough days.

1. "You just can't beat the person who never gives up." - Babe Ruth

Nothing beats pure persistence. If you can keep showing up, learning, and adjusting when things get hard, you'll outlast the competition that gave up, every time.

2. "Energy and persistence conquer all things." - Benjamin Franklin

You don't need to have it all figured out on day one. If you bring the energy and stay persistent, you’ll keep making progress, even when the results aren’t instant. Keep showing up and stacking small wins.

3. "I am deliberate and afraid of nothing." - Audre Lorde

Fear doesn’t disappear, but it doesn't have to control you. When you move with intention and purpose, you take back your power. Being deliberate with your actions keeps you strong when the path gets tough.

4. "If people are doubting how far you can go, go so far that you can’t hear them anymore." - Michele Ruiz

When you’re working toward big goals, you’ll always have people who question you. The best thing you can do is stay focused, keep pushing, and let your results speak for themselves. Distance yourself from the doubt by moving forward anyway.

5. "Perseverance is not a long race; it is many short races one after the other." - Walter Elliot

Big goals can feel overwhelming if you think you have to do it all at once. Focus on one step, one challenge, one small win at a time. That's how you build lasting success.

At the heart of every successful salesperson is a real desire to help. When you focus on serving the customer, not just closing the sale, everything else falls into place. Here are five quotes to keep that mindset front and centre.

1. "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

In sales, the way you make a customer feel is as important as the solution you offer. People want to work with someone they trust, someone who listens, and someone who makes them feel valued.

2. "Cater to your customers' lifestyles. It will create instant rapport and a lasting sense of 'I belong here’.” - Marilyn Suttle

When you really get your customers – their world, their habits, what matters to them – you make them feel like they belong. That kind of connection builds trust, loyalty, and keeps them coming back.

3. “Customers want to bond with a brand on a deeper level. They want you to be their BFF, Sherpa, and cheerleader all in one.” - Charlene Walters

Customers aren’t just looking for a product, they’re looking for someone who gets them. When you show up as a guide, a supporter, and someone they actually enjoy hearing from, that’s when real loyalty kicks in.

4. “It's simple: Happy customers reward you with their loyalty. Exceptional customer service converts into customer loyalty.” - Sarah Hatter

When customers are genuinely delighted, they become your most passionate advocates. Exceptional service not only retains clients but also turns them into promoters who amplify your brand's reputation organically.

5. "To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity." - Douglas Adams

Customers can tell when you're being genuine, and they remember it. You can’t fake integrity. When you show up with honesty and real care, that’s what makes you unforgettable.

Books are the ideal place to learn new ideas and find perfect quotes. Here are five quotes from them that we like.

1. “I will persist until I succeed.” - Og Mandino, The Greatest Salesman in the World

Persistence is a word every salesperson should have in their vocabulary. It’s hard to get anywhere in the industry without it. Be consistent and keep improving until you reach your goal.

2. “When you really like yourself in a particular role, you perform your best in that role.” - Brian Tracy, The Psychology of Selling

Self-confidence and esteem eliminate the fear of failure. That’s the key to winning more clients. Trust your own abilities and see mistakes as a part of the learning curve. With a bit of practice, you’ll be making sales like legendary sales professional Brian Tracy in no time.

3. “The Internet’s rise in prominence has caused a shift in power from the salesperson to the buyer.” - Mark Roberge, The Sales Acceleration Formula

Buyers are more informed than ever. They have more choices and a greater understanding of the solutions available. This requires the modern salesperson to act as an advisor rather than a product pusher. The goal is to foster genuine connections and guide the buyer to their optimal outcome.

4. “Pretending that we know more than we really do is one big reason we’re not as successful as we should be.” - Dan Waldschmidt, Edgy Conversations

Dan Waldschmidt, CEO of Panzura, understands that lifelong learning is critical to sales success. It’s the sales strategy he’s used to propel the growth of multiple large businesses. Salespeople should regularly assume there’s more to learn about your target customers. There’s always a better way to nurture more leads.

5. “Opportunity often comes disguised in the form of misfortune or temporary defeat.” - Napoleon Hill, Think and Grow Rich

All successful people in sales will tell you that a “no” doesn’t always spell defeat, especially at the early stages of the sales process. In many sales situations, “no” means “not yet.” Understanding that can revolutionise how your team views lead nurturing. An opportunity presents itself from a temporary setback.

Lastly, let’s finish up with five timeless quotes from historical figures. These individuals may not have been speaking about sales, but the quotes are still startlingly relevant. The perfect motivator to attract the results you need from your team.

1. “It always seems impossible until it's done.” - Nelson Mandela

Sales is never straightforward or easy. Nelson Mandela reminds us all to persevere and remember that success is just beyond what’s comfortable.

2. “If I had asked people what they wanted, they would have said faster horses.” - Henry Ford

We all love funny sales quotes, but Ford’s humorous quip does ring true. Your customers rarely know what they want. It’s your job to guide them to the right solution. Listen carefully and then fill in the blanks to help them reach the preferred outcome.

3. “You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face.” - Eleanor Roosevelt

Salespeople are no strangers to the fear of rejection. It isn’t something you can beat in a day, but facing those fears over time builds resilience and strength.

4. “I have not failed. I’ve just found 10,000 ways that won’t work.” - Thomas Edison

No great salesperson got it right overnight. Soft skills like personalisation and communication are largely trial and error. There is no single formula for sales. Each professional needs to discover the method that works for them, even if it takes them 10,001 tries to do so.

5. “Success is stumbling from failure to failure with no loss of enthusiasm.” - Winston Churchill

The hardest challenge almost any salesperson will face is maintaining motivation through setbacks. Churchill, despite many setbacks as he led Britain through World War II, understood that failure was to be expected. What matters is how you move through failures and retain a positive attitude.

Sales motivation is a key driver for your business’s success. Here’s why:

• Sales productivity: The more motivated your team is, the harder they’ll work to win leads and achieve targets.
• Resilience: A motivated sales team is a resilient one that doesn’t falter at the first hurdle.
• Collaboration: When a team feels like they’re working together toward a common goal, they’ll share insights and learn from each other’s experiences.
• Talent retention: If your top performers feel motivated by your sales culture, they’re more likely to stick around.
• Customer experience: Ultimately, a salesperson who is motivated will find it easier to form genuine connections with buyers. This leads to better customer service and sales experiences for your clients.

All of these things, put together, lead to greater customer satisfaction and more wins for your business.

You don’t have to be a motivational speaker to inspire your team with sales motivation quotes. Here are some quick tips to get the most out of the sales quotes we’ve provided.

Sometimes quotes don’t cut it. Real motivation comes from team members being able to see the impact they are making, coupled with great ongoing support and guidance from managers.

In our State of Sales Report , we found that the number one growth tactic for sales leaders is improving sales enablement and training.

Here are the top practical ways to keep your team motivated:

• Prioritise enablement: Give your sales reps access to hands-on training and clear examples of what good looks like. Tools like our Trailhead make it easy to upskill your staff from the comfort of their desk.
• Use healthy competition to drive momentum: Weekly challenges, performance streaks, and low-stakes leaderboards can help keep things moving, especially in slower weeks. Try to focus on the big picture and how every action works towards the team's goal.
• Offer real-time support with AI tools: Sales Cloud gives managers and sales reps visibility into their most valuable deals and how to win them, with AI-based nudges, deal scoring, and next-step recommendations.
• Celebrate consistent effort, not just wins: Recognise persistence, smart problem-solving, and teamwork, not only the people who close the most deals.
• Build a culture of honest feedback: Make space for people to talk about what’s working and where they’re stuck. Working together can help unstick some of the trickier deals.

Sales motivation is hard to come by at times, especially when closing deals isn’t going as expected. But by fostering a positive culture and providing a boost of optimism to your team when needed, you can create an environment where everyone stays productive and resilient year-round.

Every salesperson knows that understanding the customer is the most important and most challenging part of any interaction. Buyers want genuine communication and want to feel like the seller ‘gets it’.

Salesforce Sales Cloud will help you prospect leads, monitor sales engagement, and optimise every aspect of your customer relationships, from lead generation to conversion and beyond.

Our platform unifies your data, acting as a single source of truth. This allows your sales team to forecast client needs, improve customer satisfaction, and close high-quality deals faster. Watch the demo today.

You can also catch more expert sales tips, customer stories, and top sales thought leaders anytime on Salesforce+.