Trust and Agentic AI News and Resources

Trust

Relationships Built On Trust

Think of the people you trust most. They’re reliable and aligned with your values. Shouldn’t the AI you use be the same? At Salesforce, trust is our #1 value. So this month, we look at what it takes to build and govern AI agents your customers and employees can trust.

It's important to have an understanding of responsibly managing multi-agent systems.

3 authors

When AI moves from providing answers to executing transactions, your “guardrails” must become your strategy.

How AI Support Keeps Humans In the Loop (HitL) for Small Business Success

Kristin Pierce •SVP & CMO, Global SMB, Growth and Digital, Salesforce
How to Measure AI Success Without Losing the Human

Michael Maoz •Senior Vice President of Innovation Strategy
Security as a Shared Responsibility Between Provider and Customer

Laura Pelkey •Director, Security Customer Engagement

Image of mobile device and digital voice waves

Shannon Harrop

When creating voice AI, every sound and silence carries meaning. Using the right signals lets users know the system is working.

Image of person at a computer interacting with an agent and balancing work & technology.

Rachel Gillum

As AI adoption accelerates, companies need internal policies that empower employees while managing risks. Learn how to build clear, trusted AI guidelines grounded in transparency, innovation, and practical steps.

Adi Volkovitz

A look behind the curtain at a recent investigation involving complex edge cases and the value of researcher collaboration.

Learn how Salesforce is partnering with financial institutions to solve the four biggest hurdles to adoption of generative and agentic AI.

Cory Haynes

In a world of fast innovation, trust and transparency are your most valuable assets.

A woman in business attire walks up a staircase whose surface resembles a ruler: AI agent evaluation

Laura Hilgers

Evaluation tools for agents are still an emerging technology, but there are plenty of ways to assess your agent’s performance today.

Laura Pelkey

Artificial intelligence (AI) is changing how we work — and how attackers work, too.The same tools that make our Salesforce teams smarter and faster can also create new risks if we’re not paying…

Key Takeaways Conversation design is critical infrastructure, because users will quickly abandon any AI tool they don’t see as trustworthy. Since natural