Commerce

Twenty years ago, I helped build search architectures that went on to dominate modern retail. Back then, the search bar trained consumers to strip away natural language and search for products using as…

Holiday retail planning used to follow a predictable playbook: Optimize the checkout funnel. Launch the campaigns. Stock the shelves. Brace for Cyber Week. But in today’s market, that playbook is obsolete. Data from…

There’s a lot of talk about how AI agents will transform order support, making the customer journey more enjoyable and reducing call center costs for businesses. But for many operations and customer service…

B2B buyers now use an average of ten channels throughout their purchasing journey, according to McKinsey & Company, and they expect to switch between them seamlessly. Disconnected channels lead to messy handoffs between…

The June 2026 release is the largest, most impactful update yet for Commerce Cloud. As agentic AI transforms business operations and consumer behaviors, we’re rolling out major innovations to help digital teams meet…

Find out how this Trailblazer shares the biggest opportunity startups can't afford to ignore.

Learn how growing businesses use the ‘try before you buy’ experience to grow sales through personalized shopping journeys.

Running a digital storefront means juggling more than your shoppers ever see behind the scenes: managing product data, curating search results, configuring checkout, and more. This month’s release is designed to increase speed…

As businesses rush to adopt agentic commerce, development teams are typically up against one of two predicaments. Some struggle with commerce platforms they have outgrown. What was once an ‘easy’, lightweight solution has…

The marketing event of the year will take place in Chicago on June 3-4. These resources will help you on the ground or if you’re watching online.