How Conagra Brands Became a Consumer-Centric Company
Learn how Conagra evolved business engagement and reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything.
Q2 Shopping Index: Introducing Our New, Redesigned Shopping Index
The Salesforce Shopping Index has been a staple here at Salesforce for the last six years. We have now updated and redesigned this essential asset.
Introducing Consumer Goods Cloud: Turn Every Store Into the Perfect Store
Introducing Consumer Goods Cloud. Learn more about how to enable closer connections across the entire CG value chain — from retail channel customers to the end consumer.
Infographic: The Consumer Goods Roadmap — How to Evolve B2B and B2C Strategies
We’ve put together a few takeaways from our study to describe the modern balancing act of B2B and B2C strategies. Check out the article and the infographic for great tactics.
Five Charts That Explain the Consumer Goods Migration to Direct-to-Consumer Sales
CG leaders are increasingly focused on direct-to-consumer (D2C) revenue. A new Salesforce survey of 500 global leaders says a full 99% are investing in D2C sales.
Insiders' Take: Four Reasons to Visit Us at Connections ‘19 This Year
We asked some of our retail and consumer goods experts to share tips and recommendations that will maximize your time at Connections ‘19.
Three Challenges in the Consumer Goods and Retailer Relationship
Salesforce researchers conducted a global survey of 500 CG leaders to discover how retailer challenges are impacting their businesses.
New Research Reveals the Consumer Goods Battle for B2B and B2C Relationships
The B2B relationship between CG companies and traditional retailers still drives the vast majority of CG sales, so solving problems in this relationship will be key to success.
