How the Retail Game in Sports Jerseys Mastered Customer Personalization
Online sports apparel retailer Fanatics knows they need to know who their customer is rooting for, and that the right data is essential for the win.
What’s on Tap for the Alcohol Industry? Going Direct To Consumer
Online alcohol sales quadrupled in April and became the fastest-growing category among consumer packaged goods.
How Focusing on the Customer Experience Helped Sonos Fuel 300% YOY Growth
Unique customer-centric content, flexible online retail, and personalized marketing messages quickly paid off for this audio brand during COVID.
How To Pandemic-Proof Your Supply Chain: What Retailers Can Learn From Land O’Lakes’ Success
Despite challenges of the pandemic, Land O’Lakes has been able to increase API development productivity by 25%.
How Lookalike Modeling Can Help You Market To the Right Customers
Brands need to use data to create the customer experience customers expect. Lookalike modeling can help.
Avoid Missed Sales Opportunities: How Calavo Growers Keeps Their Pipeline Fresh
Calavo Growers had long used spreadsheets to track opportunities with customers. With the move to remote working came a greater need for visibility and accountability to ensure smooth operations and better customer experience.
Built for Maximum Volume: Living Proof’s Ecommerce Performance
By prioritizing their website Living Proof was able to stay open when stores and salons closed, keeping their customers' hair-care needs their main focus.
“Our Journey’s Just Getting Started”: How Kimberly-Clark Addressed Its Customers’ Deepest Needs in a Time of Crisis
See how Kimberly Clark rolled out #ShareASquare, an omni-channel campaign aimed at calming the fear of shortages and fostering community spirit by encouraging people to “share a square.”
Keeping up With an Unexpected Sales Surge: A Disposable Glove Distributor’s Advice
Despite supply chain disruption, glove distributor AMMEX was able to scale communications and ramp up sales by using technology.
How To Launch a B2B Commerce Storefront Fast
Yes, even in a pandemic B2B organizations can move online fast — here's how.