Boston College is working towards creating better personalized digital experiences for the school’s many constituents. Here's why they're why thinking beyond email, starting small, and partnering with IT.
Pilot Flying J uses unified data to provide personalized journeys to drivers throughout their entire on- and offline experiences with the company.
Learn how uniting departments and obtaining a 360-degree view of your customers is possible. Check out the Customer 360 Experience at Dreamforce '19 to help you envision your connected customer experience.
We spoke with Conagra Brands’ VP of Precision Marketing DeLu Jackson to discuss how his company is using data to understand consumers better and deliver more engaging and relevant customer experiences.
Transactional messaging is an incredible tool for sending the most important messages while also increasing customer engagement. Here are three tips for combining your promotional and transactional messaging.
The most effective CIOs are those who give voice to the customer’s point of view. Here are a few ways B2B ecommerce CIOs can become change agents.
In-App Guidance is a new platform tool that allows admins to create and customize prompts to train and onboard users where and when they need help.
Technology is a critical part of transforming the patient experience. Here's why CRM is becoming table stakes for meeting growing demands for higher quality care and improved experiences at a lower cost.
Learn how Conagra evolved business engagement and reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything.
