Billions of mobile apps are downloaded each year. One-quarter of them are accessed only once. How do you stand out from the pack and keep mobile users engaged?
By disentangling customer information siloed across multiple systems, utilities can unite marketing, sales, and service to give customers the experiences they want.
With the shift to a digital-first world, a customer-centric approach to commerce has become essential. AI can help.
Travelers are acting on their pent-up wanderlust. But are points and miles enough to keep them loyal for the long-term?
This is how the T-Mobile President and CEO increased market cap to $165 billion, jumped from 20 to 100 million customers, and increased the company stock price 70%.
Enterprise sales is not about selling products. It’s about delivering outcomes. We need to understand where the customer wants to go and work with executives at that company to get there. If this sounds complicated, don’t worry. We’ll break it down.
Here’s how online grocery stores can boost sales with better customer convenience and online product information – now.
Salesforce CMO Sarah Franklin travels the country to meet with industry-shaping marketing leaders.
Many companies describe themselves as "customer-centric" – but are they? Bob Evans of Cloud Wars reveals why they need to be, now more than ever.
Gap Inc.’s chief digital and technology officer explains how retail personalization got 3.5 million loyalty subscribers in 60 days.
