Why Customer Engagement Will Never Be the Same, According To 15,600 of Them
Eighty-two percent of customers agree a company’s trustworthiness matters more than it did a year ago. (And other research findings.)
How To Make Your User Interface a 2-Way Conversation
One-sided AI support conversations make it difficult to solve more complex problems. Consider offering a conversational user interface instead.
Is Prime Day the New Black Friday?
We've got some predictions.
How Lookalike Modeling Can Help You Market To the Right Customers
Brands need to use data to create the customer experience customers expect. Lookalike modeling can help.
How Retailers Can Win (Again!) With Livestreaming and New Digital Channels
Here's how stores of all sizes can develop an omnichannel commerce strategy.
How Marriott Hotels Are Planning for the Next Phase of Travel
Brian King of Marriott and Peter Doolan of Salesforce discuss the future of travel, technology for customer service.
3 Ways Retailers Can Use Ecommerce To Give Back To Communities
The season of giving will be like no other in 2020. So, how do you support your community in the absence of traditional methods like special in-store events and pop-ups?
Can Marketing Automation Help Save Lives? Yes, and Here’s How
Like other healthcare organizations, the National Marrow Donor Program® (NMDP)/Be The Match® had to quickly and frequently modify its operations to continue to deliver therapies to patients and keep donors safe during the pandemic. See how the marketing team used B2B marketing automation to help deliver the right message at the right time.
Give Yourself the Gift of More Opened Emails This Holiday Season
Tips and takeaways for retail marketers on how Marketing Cloud tools can help them engage customers and maximize their resources during the holiday email marketing, high-peak season.
The Best Equation for Business Success Is Customer Success
What’s the difference between customer-centricity, customer experience, and customer success? The definitions aren't important, but how customers engage with your company is.