Data

Here’s what you need to know about the new Marketing Cloud Administrator certification and how you can get started today.

We created a collection of key themes and trends that most inform the experience customers and employees are seeking from companies, both today and in the very near future.

Here’s a crawl->walk->run framework to help marketers wrap their heads around the digital data transformation task at hand.

If companies want great customer experiences, they need CMOs and other marketing leaders to unite and amplify commerce, sales, and service.

Michelin knew they needed to offer customer experiences that could compete with the newest manufacturing companies. Here’s how they did it.

Read how Salesforce Data Mask anonymizes and deletes private data from your sandbox environments so you can rest assured that your customers’ data is kept private and confidential.

Today’s customer expects your business to deliver connected experiences across channels and departments — and you want to meet their expectations. Learn how.

Read how to evaluate and make the right buying decision for a customer data platform (CDP).

Change management requires clear leadership from the top and the middle. Here are our change management recommendations when adopting a customer data platform (CDP).

Build a case for data transformation and a CDP by identifying KPIs that align to measurable C-Suite business goals.