Land O’Lakes had to evolve their marketing technology and, in turn, the story they told to the world. They did this via the magic of data and intelligent analysis.
At Salesforce, we use our DMP Audience Studio to organize audience data for digital marketing efforts. Before implementing a DMP, we faced a number of common challenges and opportunities. Here's how we dealt with them.
Salesforce Manufacturing Cloud is a new solution specifically designed for manufacturers to unify account planning and forecasting for greater transparency and collaboration across their entire ecosystem.
At a basic level, your first-party data powers simple yet important personalization for better customer experience. Here's how to use it with AI to power your email campaigns.
Salesforce Customer 360 is structured to make that path easier for administrators to achieve customer-centricity. Here's how a unified approach looks like for a service organization.
We've developed a set of best practices and materials to help you start building continuous experiences for Commerce, Marketing, and Service.
Connecting the customer experience in a seamless and continuous journey is a top priority for companies today. Here's how we're helping customers achieve a unified view of their customers.
Datorama enables companies to bring together marketing data from different channels, campaigns, and regions to unlock insights and take action.
Integrated experiences drive value and impact. Here's a look at how Salesforce is approaching helping brands create continuous experiences, regardless of the touchpoint.
Here’s a quick recap of Customer 360 sessions from Connections '19 and info about everything you need to know about connecting experiences on Salesforce products and creating a reconciled profile with a Customer 360 ID.
