Your Contact Center Can Earn Money for Your Company, Too
Every contact center call is a cost for your business. With these practical steps, you can create efficiency and increase your contact center revenue.
Consumer Goods Data Will Help You Build Relationships Directly With Your Customers
Companies that have a direct relationship with consumers understand what shoppers want. This data can influence everything from product decisions to retailer relationships.
How a B2B Snack Food Pioneer Tackled D2C Channels – And Won
Learn how health food company KIND Snacks crafted its direct-to-consumer sales and subscription service to create deeper customer connections, increase their customer knowledge, and build an innovative (and successful) ecommerce channel.
How To Win the Streaming Wars? It’s Now About Subscriber Management
The powerful model of serving up what customers want when they want it, can lead to longer-term subscriptions and increase brands' bottom lines.
You Buy Everything Else Online — Insurance is Next
Consumers have high expectations of how insurers should support them with digital purchases and services. Enter digital direct insurance.
How e.l.f. Beauty CMO Kory Marchisotto Takes “No” as a Challenge
Salesforce CMO Sarah Franklin travels the country to meet with industry-shaping marketing leaders.
5 Questions Manufacturers Should Ask Before Selling Direct-To-Consumer
If you’ve been thinking about making the jump to D2C to boost your revenue, you need to make a plan.
5 Tips for Manufacturers Going Direct To Consumer
Going direct-to-consumer (D2C) comes with a lot of questions as you shift focus away from a strictly B2B model. Read on for tips and get a more in-depth look at what goes into establishing a D2C ecommerce site.
PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here’s What We Can Learn From It
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
How the Retail Game in Sports Jerseys Mastered Customer Personalization
Online sports apparel retailer Fanatics knows they need to know who their customer is rooting for, and that the right data is essential for the win.