Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. Here’s why.
This year's Commerce Partner Awards honors ISV and SI Salesforce partners who are changing the commerce industry from within. These 16 awardees are creating innovative digital solutions for their customers — and it’s not going unnoticed.
Developed to help you navigate the new world of data privacy, tighter budgets, real-time expectations, and the cookieless future, our latest features will help you personalize marketing and turn every touchpoint into a revenue opportunity.
Fulfillment involves so much more than getting products to consumers. FedEx Dataworks CEO Sriram Krishnasamy explains how insights from the process improve operations for retailers.
Healthcare companies need commerce strategies that make customers feel safe and understood. Here’s our guide to developing that trust.
Brands need to build customer relationships and provide experiences that exceed expectations. If not, your connected customer will find a competitor who can.
Is this a rebalancing or something more serious? Consumer optimism (or uncertainty) could drive 2022 results.
Learn how health food company KIND Snacks crafted its direct-to-consumer sales and subscription service to create deeper customer connections, increase their customer knowledge, and build an innovative (and successful) ecommerce channel.
Instead of simply answering a customer’s questions and hoping they’ll complete the sale, “Order on behalf of” gives your support team the power to close the deal.
