We are excited to release the 2021 State of Nonprofit Marketing Report in partnership with the Salesforce.com research team. This report contains responses that have been analyzed from 390 nonprofit marketers around the…
Communicating with students, staff, and alumni is a daily task for many at higher education institutions. It happens via multiple channels—email, text messaging, social media, and, in the case of advancement communications, even…
Few things matter to consumers more than convenience. Keep them happy with a common commerce platform with a single order management system for a holistic, real-time, personalized customer-centric experience.
Four retail leaders share tips on getting buy-in from the C-suite to the frontline workers.
Fifty-eight percent of consumers say they’ll shop more online this year than last year. Are you ready to boost your ecommerce website performance?
Digital process automation is working behind-the-scenes to streamline experiences and simplify integrations.
With only 39% of consumers preferring to purchase in-store, CSPs need to reinvent the retail experience.
Younger generations are flipping the script on subscriber loyalty. Here's how you can evolve your program to meet their needs for life.
Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Our special guest speaker was…
