
How to Build Powerful Charity Donor Profiles
“Good fortune often happens when opportunity meets with preparation.” – Thomas Edison The best preparation you can have for major donor fundraising is a detailed profile of a potential donor to your charity, complete with…

Partner Relationship Management (PRM) and Why It's Critical for B2B Commerce
Partner Relationship Management (PRM) systems meet your partners’ needs while offering a more effective way to manage the B2B ecosystem

2019 Holiday Readiness: How to Create Holiday Shopping Pages
The best present you can give your shoppers is the ability to easily find the perfect gift for everyone on their list. Check out our tips for making the most of creating your holiday pages.

4 Ways Manufacturing Marketers Drive Innovation
Manufacturing customers today have higher expectations than ever, and brands that connect customer data with automation and AI are leading the industry in a digital transformation.

7 Ways Financial Services Marketers Can Lead Digital Transformation
Financial services marketers are stepping up and owning the customer experience from engaging customers in real-time, to adopting and refining the journey strategy. Here are tips for getting started with transformation in your own organization.

How I Went From Service Manager to Salesforce Evangelist
As part of our three-part #AdminMasterSeries, we caught up with Salesforce Super User Claus Pedersen to learn how he improved sales’ processes and became a CRM boss.

Putting Patients at the Center: Q&A With NYU Langone Health
NYU Langone launched a clinical affairs patient access center platform that streamlines and optimizes the way call center agents interact with patients. See how that's improved their patient experience.

How to Use AI in Retail to Personalize Your Shopper Experience
As a retailer, once your channels are ready, here are ways you can use AI to offer personalization to your customers.

6 Ways Retailers Felt the Prime Day 2019 Effect
Here’s how Salesforce's Commerce Cloud saw the ripple effect of Prime Day roll across global ecommerce sites and email marketing initiatives. Check this year's ecommerce data insights.

2019 Holiday Readiness: How to Power the Best Campaigns and Promotions
Our 2019 Holiday Readiness Guide is a go-to resource for holiday planning. It’s filled with expert advice on how to create promotions that yield results and much more.