Industry

“Good fortune often happens when opportunity meets with preparation.” – Thomas Edison The best preparation you can have for major donor fundraising is a detailed profile of a potential donor to your charity, complete with…

Partner Relationship Management (PRM) systems meet your partners’ needs while offering a more effective way to manage the B2B ecosystem

The best present you can give your shoppers is the ability to easily find the perfect gift for everyone on their list. Check out our tips for making the most of creating your holiday pages.

Manufacturing customers today have higher expectations than ever, and brands that connect customer data with automation and AI are leading the industry in a digital transformation.

Financial services marketers are stepping up and owning the customer experience from engaging customers in real-time, to adopting and refining the journey strategy. Here are tips for getting started with transformation in your own organization.

As part of our three-part #AdminMasterSeries, we caught up with Salesforce Super User Claus Pedersen to learn how he improved sales’ processes and became a CRM boss.

NYU Langone launched a clinical affairs patient access center platform that streamlines and optimizes the way call center agents interact with patients. See how that's improved their patient experience.

As a retailer, once your channels are ready, here are ways you can use AI to offer personalization to your customers.

Here’s how Salesforce's Commerce Cloud saw the ripple effect of Prime Day roll across global ecommerce sites and email marketing initiatives. Check this year's ecommerce data insights.

Our 2019 Holiday Readiness Guide is a go-to resource for holiday planning. It’s filled with expert advice on how to create promotions that yield results and much more.