According to the Trends in Healthcare and Life Sciences Marketing report, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements.
Here's how to implement intelligent coupon campaigns based on customer journeys crafted by the best-of-breed capabilities of Salesforce Marketing and Commerce clouds.
Banks have the opportunity to create a more connected and caring experience for their customers. Here are four ways to transform service engagement.
Coupon codes can unlock hidden customer insights you can use to refine campaigns. Are you extracting the data from redemption reports and using it to improve personalization and customer journey efforts?
Tailored engagements across your channels will foster lasting relationships — a gift that stands the test of time. Here's how to connect with shoppers everywhere.
D2C channels offer unprecedented access to ownable consumer data. Here's how to get started in building a direct-to-customer ecommerce site.
Retailers are already in the full swing of the holiday season. Let’s break down the top three retail trends we'll see this season.
To capture the attention of consumers, companies need to not only understand consumer demographics but also their preferences and the reasons behind them.
Consider every holiday leading up to Thanksgiving as an opportunity to test out new ideas and capture insights. Learn how.
