How to Use Open Enrollment Season as Your Marketing Laboratory
Here are three things to pay attention to this year to help healthcare marketers plan for the next open enrollment campaign.
4 Ways B2B Marketers Can Drive More ROI Than Ever Before
We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever.
Strategies to Streamline the Customer Experience
Use a marketing stack to assemble the building blocks of architecture, data strategy, contact strategy, content strategy, and design system to become a customer-centric company.
5 Simple Steps for Creating Successful Customer Journeys
Here are the five key steps that will help marketers transform the way they plan customer journeys.
Measuring Brand Transformation With Land O’Lakes
Land O’Lakes had to evolve their marketing technology and, in turn, the story they told to the world. They did this via the magic of data and intelligent analysis.
4 Ways to Connect Social Personas to Customer Accounts and Deliver Seamless Experiences
With the right social data platform, it’s possible to convert otherwise unknown social accounts into known customers. Here's why and how you should link social and customer accounts.
How Manufacturers Can Empower Channel Partners and Improve Customer Experiences With Artificial Intelligence
Manufacturers can maximize channel revenue by empowering channel partners to deliver great customer experiences by using artificial intelligence (AI).
Podcast: Holiday Readiness — An Omnichannel Approach
On this podcast episode, we sit down with our own experts in three key areas you should focus on this season to deliver omnichannel personalized engagements to your consumers.
How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story
At Salesforce, we use our DMP Audience Studio to organize audience data for digital marketing efforts. Before implementing a DMP, we faced a number of common challenges and opportunities. Here's how we dealt with them.
Managing Social Reviews: How Online Review Management Helps When Your Reputation Hangs in the Balance
Social proof through reviews is what drives trust and decision-making in the consideration stage of the customer journey. Find out how to manage reviews with Social Studio.