BSH Home Appliances has 17 brands and 40 facilities spread throughout the world. Here's how they created a platform to unify all that data to improve efficiency in collection and reporting.
Marketers, rejoice. AMP for Email supports interactive, dynamic emails for booking appointments, online commerce, and real-time updates – all in the body of an email. Here’s how to please your customers in fewer clicks.
Nearly all companies have a digital presence, and many are quite good. But in 2021, good doesn't cut it.
Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?
Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.
These eight new features will help your team get more personal with customers and ignite more informed, actionable insights.
Sales of eyeshadow and mascara - anything above the mask line - got a makeover in the wake of COVID-19.
See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests.
You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained.
See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy.
