Are Your Marketing Emails Effective? These 10 KPIs Will Tell You
Email marketing continues to change, but the core principles have remained the same: Give your customers something of value, and they’ll return the favor.
How To Build Product Messaging and Positioning That Stands Out
Messaging and positioning work together and should be the North Star for any product launch. If done well, they will set you apart from the competition.
Grow Your Career With the Marketer Career Path on Trailhead
Explore the all-in-one pathway designed for marketers to learn in-demand skills, connect with experts, and build their marketing careers.
Fix These 3 Marketing Problems With a Customer Data Platform
The customer data platform has become a keystone of business transformation. Here’s how it can manage data and align marketing across the company.
Your First-Party Data Strategy Matters — Especially in a Downturn
As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart customer data-led strategy can hit both targets.
Why Website Personalization is Your Best Friend in a Tough Economy
Your website is one of the first places where customers form impressions about your brand. They expect personalized experiences, and they want it done well.
4 Steps to Help You Build a Resilient Marketing Strategy
Economic downturns often wreak havoc on marketing departments, but with some planning and flexibility, your company can be ready to take on what comes next.
How Salesforce Uses Data Cloud for Marketing To Deliver Customer Magic
We turned to Data Cloud for Marketing to build a unified customer profile for Salesforce. Here are five videos showing what we learned along the way.
3 Ways Marketing Cloud and Customer Data Platform Innovations Can Help You Succeed Now
Marketing Cloud Customer Data Platform, Engagement, and Intelligence innovations help make every customer moment more personal, valuable and memorable.
These 4 Marketing Trends Are Reshaping How We Connect With Customers
We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.