Economic downturns often wreak havoc on marketing departments, but with some planning and flexibility, your company can be ready to take on what comes next.
We turned to Data Cloud for Marketing to build a unified customer profile for Salesforce. Here are five videos showing what we learned along the way.
Marketing Cloud Customer Data Platform, Engagement, and Intelligence innovations help make every customer moment more personal, valuable and memorable.
Holiday shopping has become a year-round affair. Here's how marketers need to adapt.
Saying what we do is not enough. Our marketing needs to also say why we do it and what we stand for.
Companies that have a direct relationship with consumers understand what shoppers want. This data can influence everything from product decisions to retailer relationships.
What’s led to the path they’re on now and — even more importantly — how to keep moving forward.
Collecting data ethically means gathering enough customer information to glean insight – but not so much that it raises privacy concerns. How do you know how much data is too much?
