The B2B relationship between CG companies and traditional retailers still drives the vast majority of CG sales, so solving problems in this relationship will be key to success.
Springtime has taught me a lot about marketing data, sales promotions, and geo-targeting — read on to see what it might teach you!
Customers are asking for personalized, relevant experiences, and when retailers listen, it pays off. Here are some recommendations for personalizing the shopping experience using Salesforce.
Here are the latest opportunities for retail and consumer goods companies to put the customer first.
Salesforce’s Inventory Availability Service acts as the glue between the selling — transactional website — and Order Management System, the fulfillment experience.
Here are five ways B2B commerce is solving common challenges in healthcare.
Customers know when they want to solve a quick problem in an automated way. However, those goals or customer’s “intent" look very different for a retail company versus an insurance company.
Digital transformation is here to stay, and consumers’ shopping habits are a moving target. Here are five digital retail trends to know about before you head off to Shoptalk this year.
Businesses in all sectors are increasingly hiring Chief Growth Officers (CGOs) to helm expansion and growth initiatives. While there currently aren't many CGOs in retail yet, here's what retailers can do to boost their ecommerce.
