Why it Takes 6-8 Marketing Touches To Generate a Viable Sales Lead
The marketing and sales landscape looks vastly different from that of just a few decades ago. With the advent of the Internet, blogging, social media, and a myriad of digital communications channels, the path to purchase is not a simple, straight line, but a complex and varied web of twists.
What I’ve Learned from 1,000 Interviews
“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategy” -Lawrence Bossidy, former COO of General Electric. In the span of two years, I’ve interviewed over 1,000 sales candidates — and hired less than 50. As any sales
An Introduction to Categorizing Contacts in Salesforce for Nonprofits
This article was authored by Power of Us HUB community members Pierre Kaluzny, CEO/Founder at Sputnik Moment and Tal Frankfurt, CEO/Founder at Cloud for Good. Why categorize contacts? Most organizations have a need to…
12 Customer Service Tools That Will Make Your Customers' Lives Easier
More and more organizations are providing customer service tools to encourage consumers to have greater interaction with their brand. In this article, we list 12 useful customer service technologies you can use to empower your customers.
3 Tips On How To Connect on LinkedIn for Success
As salespeople, we are always interested in growing our networks, and LinkedIn is the ideal platform for that. On LinkedIn you can find just about anybody that might be a prospect, partner, or…
B2B Sales Benchmark Research Finds Some Pipeline Surprises [INFOGRAPHIC]
Implisit analyzed the pipelines of hundreds of companies to discover the channels that deliver the highest conversion rate. Are you focusing on the right channels? B2B sales processes are complex, with myriad stakeholders…
Interview with Bestselling Author John Green: Crash Course in Community Building and Content Creation
New York Times bestselling author John Green shared his thoughts on creativity and community in his Connections 2014 Main Stage keynote. In this interview, I asked John about connecting with an audience, millennial observations,…
The Customer Code of Ethics for a Great Service Attitude
My father is a retired Colonel in the U.S. Air Force. He has a PhD in philosophy and taught at the Air Force Academy most of my childhood. He taught morality and ethics…
5 Tips for Writing Better Sales Proposals
Sales proposals: Love them or hate them, they’re an integral part of any successful deal. While some salespeople might view these documents as unnecessary—or even as a waste of time—they’re actually one of…
6 Ways To Differentiate Yourself from the Competition
We all know that unless we’re different from our competitor, we can never expect the price we get to be more than what they get. We also know unless we show customers what…