Boost revenue by aligning marketing and sales with B2B marketing automation software, built on the world’s #1 AI CRM. Make smarter decisions with unified customer data and build campaigns faster with trusted AI. Use Agentforce on the only platform that connects entire revenue teams across sales, marketing, and service.
Build personalized end-to-end campaigns with Agentforce and seamlessly share data in real time across revenue teams. Increase lead and account conversion, all while measuring marketing impact.
Create landing pages and forms fast with AI and drag-and-drop builders. Segment leads and send them on personalized, automated, cross-channel journeys. Use AI-powered lead scoring and grading to quickly nurture those leads. Trigger automated alerts to sales when a prospect is engaged.
Learn more about lead generation.
Engage prospects across channels. Reach customers wherever they are with SMS and WhatsApp. Send just-in-time messages that boost event attendance, drive upsells, and gather feedback via surveys. Connect engagement data like third-party webinar and surveys for easy segmentation and campaign management.
Discover and engage your best accounts. Target and nurture key prospects with the help of sales and service on one platform. Identify high-potential buyers and alert sales when key buyers interact with marketing content. Track pipeline progress with Account Based Marketing Dashboards and refine your efforts.
Build end-to-end campaigns with natural language prompts. Agentforce helps create complete briefs, content, audience segments, and customer journeys. Generate personalized email copy, subject lines, forms, and landing pages grounded by real-time data in Data Cloud —with marketers in the loop at every step.
Take the guesswork out of lead and account scoring. Align marketing and sales on accounts most likely to buy with AI-driven scoring and grading so sales can close deals faster. Einstein identifies leads most likely to convert based on their interactions with your marketing efforts.
Increase efficiency with Einstein-generated copy for email content, subject lines, forms, and landing pages. Reduce time spent creating copy and deliver personalized experiences at scale for your leads and accounts. With a human-in-the-loop approach, B2B marketers have full control over brand messaging and tone.
Gain full-funnel marketing and sales insights with AI-powered Multi-Touch Attribution. Choose from multiple native attribution models like Einstein Attribution to gauge the impact of channels, events, and sales team activities on your pipeline. Boost campaign efficacy and ROI with AI-driven insights.
Get comprehensive insight into your prospects. Connect and share engagement data with sales and service teams. Analyze marketing interactions to identify buying committees. Understand how leads are engaging with your marketing on the campaign, individual, and account level using dynamic dashboards.
Gain insights into revenue and pipeline for key accounts. Then, use those findings to see how account-based efforts are influencing targeted accounts, and optimize on what's working and what's not. Share what you discover with sales to further plan account-based outreach.
Discover why Gartner® positioned us as a Leader in the 2025 Magic Quadrant™ for B2B Marketing Automation Platforms.
*All per month products require an annual contract.
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
Personalize cross-channel experiences at scale.
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Set the foundation for revenue growth with Salesforce automation on the #1 CRM.
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We’ve increased our conversion rates between marketing and sales leads, and it’s really built trust between the two teams.
Megan TsangMarketing Operations Specialist, Grammarly
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Marketing Cloud Account Engagement is the only marketing automation platform built on the world’s #1 CRM. It helps companies grow revenue and scale buyer engagement by uniting customer data on one platform and scaling account relationships with AI. Whether you’re looking to execute on-demand generation or account-based marketing strategies, we've got you covered.
B2B marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities to manage and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing efforts.
The benefits of B2B marketing automation platforms are:
B2B marketing automation software can help your business in the following ways:
The right B2B marketing automation platform will:
Pardot was part of Exact Target, which was acquired by Salesforce in 2013, and is the legacy product name for Marketing Cloud Account Engagement. They are the same product.
Pardot is the legacy name for Salesforce Account Engagement and is the same product as Pardot.
