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Digital Advertising
Smarter Advertising Built on Unified Data.
Make every ad dollar work harder with unified data and AI agents that activate audiences across your most critical paid channels like search, social, and display.
How can an ad activation layer help your team?
Digital advertising is the practice of reaching customers across paid channels — search, social, display, programmatic, video, and connected TV — with targeted, measurable campaigns. Agentforce Marketing and its built-in CDP connect those paid channels to owned channels like email and web, unifying first-party data so one customer profile powers every campaign — paid and owned, interconnected rather than run in isolation. The cost to acquire customers is up 60%. Trusted first-party data is fast becoming the new foundation for consented, personalized advertising. Use unified data and trusted AI to securely activate targeted ads wherever your customers are, while improving your advertising efficiency and decreasing cost per acquisition.
How can Data 360 and Agentforce Marketing help your business?
Build and activate audiences in real time
Build first-party segments from unified customer data, enrich them with privacy-safe partner insights via clean rooms, and push them to paid channels — Meta, Google, Amazon, The Trade Desk, CTV partners, and beyond. Zero-copy activation with near-real-time delivery.
Target with precision
Reach and retarget anonymous web visitors, build lookalike audiences from high-intent behaviors, and send real-time conversion signals directly to paid platforms via CAPI — all without third-party cookies. Meta, TikTok, Snap, and beyond.
Measure every dollar in one place
Connect cross-channel attribution, ROI, and journey impact across paid and owned channels in a single Marketing Intelligence dashboard built on Tableau Next — then converse with Agentforce to understand what's driving performance and why it demands your attention now.
See how can you advertise more effectively with unified customer data.
Turn first-party data into ready-to-activate audiences
Build, enrich, and push audiences to every paid channel — without copying data or compromising privacy.
Use natural language prompts to build dynamic segments from unified customer profiles in Data 360. Real-time signals refresh audiences automatically as customer behavior, intent, and lifecycle stage change.
Push audiences directly to Meta, Google, Amazon Ads, The Trade Desk, and 100+ other destinations through native connectors and trusted activation partners. Expand your addressable audience across every ad platform by layering additional partner data onto your segments. All done within a consent-driven, privacy-safe framework.
Orchestrate unified campaigns across paid and owned
Drive unified campaigns by coordinating paid advertising with email, mobile, web, and journeys, and enhance every paid targeting decision with real-time engagement signals from owned channels.
Coordinate paid advertising with email, mobile, web, and journeys, and suppress ads when customers open service cases or convert on another channel.
The Conversion API (CAPI) sends conversion and engagement signals from your servers directly to paid platforms, improving audience targeting and attribution accuracy without third-party cookies.
See what's working across every channel and every campaign
Measure what matters with privacy-safe attribution, real-time performance data, and AI insights in one place.
Reach high-value audiences with first-party signals like CLV, propensity to buy, and engagement scores, and measure conversions through clean rooms with partners like Snowflake, AWS, and Habu. Customer-level data never moves.
Utilize the Paid Media Optimization Agent to monitor performance across channels, pauses underperforming ads against your thresholds, and recommends adjustments to targeting and spend.
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Digital Advertising Platform FAQs
A Data 360 connects your consented first-party customer data (purchase history, CRM records, behavioral signals) to paid channels through native connectors to Google, Meta, Amazon Ads, LinkedIn, The Trade Desk, and CTV partners. No third-party cookies required. Zero Copy architecture keeps everything privacy-safe so your data never leaves your environment.
There is a lot data can do to help improve ad targeting. Many find it helpful to exclude already-paying customers from acquisition campaigns after they convert. You could also suppress ads for accounts with open service cases. Data can also help you build lookalike audiences from your highest-value customers, or retarget anonymous web visitors who match known behavioral patterns. Since audiences sync automatically and refresh in near-real-time, Salesforce CRM data can help you do these things (and more) quickly.
With 100+ advertising destinations through native connectors, there's many platforms to choose from. A few to note are: Google Ads, Meta (Facebook/Instagram), Amazon Ads, LinkedIn, TikTok, Snap, The Trade Desk, and CTV partners. For privacy-safe measurement and clean room collaboration Salesforce can connect to Snowflake, AWS, and Habu.
There's many ways to measure ROI across paid and owned channels. For instance, Marketing Intelligence connects cross-channel attribution across paid and owned campaigns in a single Tableau Next dashboard. In addition, in Marketing Intelligence, multi-touch attribution ties media exposure directly to CRM conversions, allowing you to follow a prospect from first ad impression to closed revenue. And we have to add that Conversational Analytics lets you simply ask "which paid channels are underperforming this week?" for an instant answer.
Salesforce automatically suppresses paid ads for customers with an open service case or removes them from a paid media campaign the moment they convert on another channel. This ensures paid and owned channels coordinate, and customers never receive an acquisition ad while a service issue is unresolved.