Accelerate account growth and drive sales productivity with humans and agents on the world’s #1 Agentic CRM for consumer goods. Supercharge sales with consumer goods sales software tools to increase revenue, streamline communication, and maximise efficiency.
Manage your entire sales cycle and annual commercial plan on a single, unified platform built specifically for consumer goods — where humans and agents work together to drive every account interaction.
Use trusted predictive, generative and agentic AI, as well as industry-specific analytics to deliver profitable growth.
Bring agility to planning, transforming it from clunky to intuitive with a native, end-to-end solution.
Speed up sales cycles by giving reps a quick and easy path to creating accurate quotes and contracts.
Accelerate sales with Engagement built directly into your CRM. Connect with buyers and drive action.
Find the right Consumer Goods Cloud for Sales edition for your business needs.
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Consumer Goods Cloud for Sales is Salesforce’s purpose-built sales solution for consumer packaged goods (CPG) companies. Built on the world’s #1 Agentic CRM, it helps sales teams streamline selling, strengthen customer relationships, and drive profitable growth with AI-powered insights, automation, and industry-specific workflows.
Consumer Goods Cloud for Sales simplifies annual operating planning by uniting sales teams on a single, connected platform. Equipped with an industry-specific data model, intelligent reporting, pre-built automation, and unified communications, it provides the real-time visibility needed to align targets, forecast accurately, and execute AOP strategies effectively.
Consumer Goods Cloud for Sales combines the core features of Salesforce Sales Cloud with specialised CPG functionality. Key benefits include:
Consumer Goods Cloud Cloud for Sales is a top-tier solution built on the platform ranked the #1 CRM globally by IDC for over a decade and named a Leader in the Gartner® Magic Quadrant™ for Sales Force Automation Platforms. By combining industry-specific capabilities with enterprise AI and analytics, it enables CPG organisations to maximise field productivity, optimise trade execution, and drive predictable account growth.
Consumer Goods Cloud for Sales is designed for CPG and consumer goods companies of all sizes looking to streamline workflows, eliminate data silos, and accelerate account growth. The platform scales to meet the specific requirements of key roles across your sales organisation:
Whether you are scaling an emerging CPG brand or managing complex enterprise accounts, the software adapts to fit your operational needs.
Consumer Goods Cloud for Sales unifies account management by giving sales teams a 360-degree view of retail buyer relationships, distributor networks, and account hierarchies. Sellers can manage pipeline, track contact history, monitor order history, and execute account-level growth plans on one connected platform.
Yes. The software streamlines B2B ordering by allowing field and desk-based sales reps to generate accurate quotes, configure complex product catalogues, and capture customer orders directly within the CRM. Built-in automation ensures correct pricing tiers and volume discounts are applied automatically.
Built on a specialised CPG data model, the platform automates complex, industry-specific administrative tasks—such as updating deal stages across multi-tiered account hierarchies, routing volume pricing approvals, assigning distributor leads, and generating channel performance reports. By leveraging pre-configured workflows tailored to Consumer Goods sales structures, sellers spend less time on manual data entry and more time nurturing retail buyer relationships and closing deals.
No. While Consumer Goods Cloud for Sales includes the core capabilities of Sales Cloud, it is custom-built for the consumer goods industry. It includes specialised extras, such as an extended CPG data model, advanced trade management tools, and an optimised mobile application for field reps.
The ideal edition depends on your organisation’s specific goals, team size, and feature requirements. Explore our [Consumer Goods Cloudpricing and packages] to find the right capabilities for your team.
You can experience the platform firsthand with a 30-day free trial. [Start your free Consumer Goods Cloud trial today] to explore how the world’s #1 Agentic CRM can transform your sales operations.
