For over 50 years, Polycab India Limited has been wiring India for success. The company is one of the largest integrated manufacturers of wires and cables, as well as a prominent brand in fast-moving electrical goods (FMEG) such as fans, LED lighting, switches, solar equipment, and conduits. These products are served up to customers across the country through 25 manufacturing facilities, 4,300 distributors, and 205,000 retailers.
As an industry leader, Polycab understands how important great customer experiences are. But delivering those experiences at scale can be challenging – especially since Polycab has such a vast and diverse range of customers, including B2B buyers, distributors, and influencers like retailers and electricians. And each of these customers has different expectations.
To meet all these needs efficiently, Polycab decided to digitally transform its sales processes with Salesforce Sales Cloud.
“Today, we have 8-10 different projects running on Salesforce,” says Ritesh Arora, President, Digital, Polycab India Limited. “Data from all these sources is consolidated in a centralised place, giving our sales reps a lot of insights.”
Ritesh AroraPresident, Digital, Polycab India Limited
With customer information at their fingertips, reps can easily personalise customer conversations and experiences.
Sales processes have also been streamlined and automated. So, reps can generate quotes and convert them to orders faster.
