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Cleartrip uses technology to soar to new heights
Cleartrip has a simple but powerful vision: to be the online travel agency (OTA) of choice by making booking easy for customers through an intuitive interface and seamless processes. But delivering a superior customer experience goes deeper than just user interface design, and Cleartrip turned to Salesforce to power its journey to greater heights.
The online travel industry in India is growing fast, and is expected to reach US$ 13.6 billion by 2021, accounting for around 43% of the Indian travel sector. Cleartrip, one of the leading OTAs in India and the Middle East, hopes to be the provider that all consumers in the region turn to for their bookings.
The company currently sells over seven million flight tickets and 1.5 million hotel room nights a year. With the average Indian consumer expected to spend almost 4% of their wallet on travel, Cleartrip hopes to use the industry’s momentum to cruise to even higher growth.
“Our vision is a simple, customer-centric one,” says Sukesh Shetty, Head of Corporate Business. “To make the travel booking experience extremely simple for customers by offering a clutter-free website that’s fast to load and provides relevant information.”
From a bumpy journey to a single vision of the customer
“Teams are able to handle more calls than ever before and we are resolving 95% of cases within target deadlines”
Agile and easy-to-use technology helps smoothen take-off
Customer service and operations teams reach new heights of service delivery
Charting a smoother flight path using data and insights
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