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Janalakshmi scales with Salesforce to reach more of the urban poor
Janalakshmi Financial Services is India’s largest urban microfinance firm with millions of customers across the country. The social enterprise provides individuals and groups with much needed loans to fuel their aspirations, including their desire to educate their children or expand their businesses.
“The Indian urban poor rarely have access to loans and financial services for improving their circumstances. With proper funding, they can build a ‘pucca’ or permanent home, or start a business,” explains Ramesh Ramanathan, Chairman, Janalakshmi Financial Services. “We created Janalakshmi, translating as 'People's Wealth', to provide micro-loans that help make families self-reliant and improve their lives.”
Janalakshmi is now set to meet more of its customers’ needs with the upcoming launch of its banking business and a full suite of financial services. Deep customer insights and 100% year on year growth supported by Salesforce, has put Janalakshmi on sound footing as it blazes this new trail to success.
Taking financial services to the customer doorstep
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