To get started with Data 360, choose the Data 360 SKU that best fits your needs such as the Data 360 Starter or Data 360 Provisioning SKU.  Each SKU comes with a different amount of credits, among other entitlements. You can then add on more consumption credits, data storage and/or premium add-ons as needed.

The Data 360 Starter, which has a list price of $60K/year, is for customers that have Data 360 use cases.  It comes with the following entitlements:

• 10M in Data Services Credits
• 5 TB of Data Storage
• 1 Customer Data 360 Instance
• 1 Admin Data 360 User
• 100 Internal (Identity) Customer Data 360 Users
• 200K Permission Set Licences
• Comes with Data 360 One and 3 free Companion Org Connections built-in

The Data 360 Provisioning SKU (also referred to as Data 360 Everywhere SKU) is a $0 SKU that provides all the functionality of the Data 360 Starter SKU but it comes with differing amount of credits and storage.  This SKU is provisioned for customers that haven't got Data 360 use cases but are using other Salesforce products that are built-on or rely on Data 360 functionality.  It comes with the following entitlements:

• 250K in Data Service Credits
• 1 TB of Data Storage
• 1 Customer Data 360 Instance
• 1 Admin Data 360 User
• 100 Internal (Identity) Customer Data 360 Users
• 200K Permission Set Licences
• Comes with Data 360 One and 3 free Companion Org Connections built-in

The Data 360 Starter SKU come with an initial starting amount of credits.  Depending on your use case and needs, you may need to purchase additional Credits. The amount of additional credits you will need are determined by -

• What product features you are using to solve your business needs/use cases
• How much data is processed by these features

Your Sales Representative can work with you to decide the appropriate amount of additional credits you may need to purchase. You can also track and monitor usage your consumption of credits using Digital Wallet.

Data 360 credits are managed and tracked through the Digital Wallet, a tool that provides customers with visibility into their consumption of all Data 360 Credits. This allows users to monitor their usage in near real-time, which is crucial for understanding spend and tying it back to ROI.

The pricing model for Data 360 is consumption-based.  The cost is tied to the volume of data processed, the specific features used and the amount of data storage required.

We tailor pricing to fit your goals and scale, which helps ensure that you're only paying for what you truly need.  Since these usage patterns can vary significantly between customers and evolve over time, a completely fixed and transparent price is difficult to provide upfront.  However, you can use Digital Wallet to help you track and monitor usage to predict spend over time.

Pricing can be customised based on individual customer needs and agreements. Please see our current rate card.

Data 360 pricing is different because it's based on an usage-based or consumption model. This approach aims to provide flexibility and align costs with the value customers receive from the platform. Instead of a fixed subscription fee, customers pay for the resources they consume, such as data processing, storage and specific features like segmentation and activation. This model allows customers with varying data volumes and usage patterns to be priced accordingly and it can scale with their growth.