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Insurance Broker Software: Streamline Brokerage Management with Salesforce

Deliver modern experiences for producers and account managers on a flexible, client-centric platform so you can improve client retention. Unify siloed data, automate routine processes, and create work flows that support your business’ needs ー saving time and expenses. Increase efficiency with Agentforce to streamline operations using insurance brokerage management software designed for you to build upon.

Streamline account management.

Track and manage Broker of Record (BOR) agreements seamlessly in the client record enabling producers and account managers to instantly access and update BOR statuses across the brokerage.

Salesforce insurance broker software dashboard showing client lifecycle and policy management overview

View a comprehensive client profile in a single console that lets you personalise conversations and drive efficiency.

Client profile console in Salesforce insurance broker software with 360-degree policyholder view

Orchestrate workflows across departments with templates for tracking required tasks and documents.

Workflow automation interface in Salesforce insurance broker software for brokerage operations

Deploy intelligent discovery processes for plan-year placement and request for proposal procedures (carrier RFP).

Policy renewal tracking dashboard in Salesforce insurance broker software platform
Salesforce insurance broker software dashboard showing client lifecycle and policy management overview
Client profile console in Salesforce insurance broker software with 360-degree policyholder view
Workflow automation interface in Salesforce insurance broker software for brokerage operations
Policy renewal tracking dashboard in Salesforce insurance broker software platform

Consolidate employee benefits plan management.

Capture policy-header information and underlying plan data in a purpose-built data model with lifecycle business processes for renewing policies with the same or a different carrier and cancelling policies.

Digital placement process for insurance policies in Salesforce insurance broker software

Capture employer paid rates for both fully-insured and self-insured plans with workflows to calculate premium, fees or fully-insured premium equivalent and expected revenue based on plan type.

Account manager console in Salesforce insurance broker software showing client details

Get the ease and efficiencies you need as you support multiple employer or employee contribution schedules on a single plan.

Premium calculation and revenue tracking in Salesforce insurance broker software

Simplify benefit tracking with intuitive user experiences for plan summaries and details. Standardise plan definitions across carriers using configurable templates that support ongoing updates to enhance data tracking, quality and client benchmarking.

Plan year placement workflow in Salesforce insurance broker software
Digital placement process for insurance policies in Salesforce insurance broker software
Account manager console in Salesforce insurance broker software showing client details
Premium calculation and revenue tracking in Salesforce insurance broker software
Plan year placement workflow in Salesforce insurance broker software

Provide personalised service for property and casualty policies.

Maintain policy-header, participant, asset, coverages, limits, deductibles, and retention with a purpose-built data model. Manage policy versions with lifecycle business transactions for renewing policies with the same and different carriers, endorsing policies, and cancelling policies.

Carrier and plan data model in Salesforce insurance broker software for brokerages

Improve the efficiency and effectiveness of your tracking when you convert email claims notifications to cases automatically and create claims.

Compliance tracking dashboard in Salesforce insurance broker software
Carrier and plan data model in Salesforce insurance broker software for brokerages
Compliance tracking dashboard in Salesforce insurance broker software

Streamline commission processing and revenue tracking.

Utilise a library of reusable producer split definitions for initial and renewal terms, based on named producers or roles. Apply these definitions at the account level, with effective dates and automatically inherit them at the policy level. Easily update and reassign splits in bulk as producers or definitions change.

Renewal management interface in Salesforce insurance broker software

Process direct-bill commission statements with a flexible system that ingests carrier commission statements, matches them to brokerage policy records, determines producer splits, and calculates producer commission amounts and/or production credits.

Insurance brokerage analytics dashboard showing performance metrics in Salesforce

Track expected revenue to compare with actual commission statements and identify revenue discrepancies.

Document management interface for insurance policies in Salesforce insurance broker software
Renewal management interface in Salesforce insurance broker software
Insurance brokerage analytics dashboard showing performance metrics in Salesforce
Document management interface for insurance policies in Salesforce insurance broker software

Automate agency billing and reconciliation

Define customer payment terms using purpose-built billing configuration to process renewals and endorsements efficiently while instantly and accurately capturing granular premium, tax, and fee details.

Salesforce screen showing transaction details such as premium, tax, and fee; a renewal pop-up, and a billing configuration module.

Generate accurate invoices automatically using customisable templates, adjust previously issued invoices with credit and debit memos, and email invoices using automated workflows, putting customer communication on autopilot.

Salesforce screen showing an invoice with a notification that the invoice was generated as well as a PDF of the invoice.

Accelerate cash flow with automated payment runs to collect funds and settle open invoices using native or third-party payment gateways ー transforming collections from a manual chase into an efficient, background process.

Salesforce screen showing a payment run and a popup notification that a payment was processed.

Automatically generate and post journal entries to the general ledger, support accounting period close, and prevent post-close postings — ensuring accurate financial reporting and full auditability.

Salesforce screen showing a general ledger accounts and transaction journals.
Salesforce screen showing transaction details such as premium, tax, and fee; a renewal pop-up, and a billing configuration module.
Salesforce screen showing an invoice with a notification that the invoice was generated as well as a PDF of the invoice.
Salesforce screen showing a payment run and a popup notification that a payment was processed.
Salesforce screen showing a general ledger accounts and transaction journals.

Financial Services Cloud for Insurance Brokerages Pricing

Financial Services Cloud for Insurance Brokerages includes 10 brokerage credits per user per month. Brokerage credits are shared across the organisation among Financial Services Cloud for Insurance Brokerage users. Additional brokerage credits available as add-ons at $10,000 per 1,000 brokerage credits.

Financial Services Cloud for Insurance Brokerages

The best of Salesforce for insurance brokers.
$0 add-on SKU with Financial Services Cloud
  • Insurance Brokerage-Specific Data Models and Workflows using Sales Cloud and Service Cloud Enterprise Edition as a Foundation
  • Single Pane of Glass for Producers and Account Managers
  • Commission Processing and Revenue Tracking

Get the most out of Financial Services Cloud for Insurance Brokerages with thousands of partner apps and experts.

Accelerate time-to-value with thousands of prebuilt and consultant offerings on AgentExchange. Check them out today.

Learn new skills with free, guided learning on Trailhead.

Insurance brokerage FAQ

Insurance brokerage management software provides a complete view of the business including carriers, customers, policies, and lines of business. It supports critical account management processes like managing broker of record, quoting new business, and paying broker commissions.

Insurance brokerage management software helps brokerages to modernise operations on a unified platform that automates processes, reduces costs, deepens client relationships, and drives growth.

If you are currently using Financial Services Cloud, you can activate Financial Services Cloud for Insurance Brokerages in your existing organisation. If you are currently using Sales or Service Cloud, you can activate Financial Services Cloud right in your existing organisation and add Financial Services Cloud for Insurance Brokerages. If you aren't using Sales or Service Cloud, you can get started with our free trial here.

Choose the insurance brokerage management product that's right for you by evaluating the individual needs of your business. Consider if you need to track policy details for specific industries, manage commissions and revenue tracking, or provide great visibility across clients for producers and account managers. Salesforce Financial Services Cloud for Insurance Brokerages provides a platform that you can customise to your business needs.