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Account-Based Marketing Course
Learn about account-based marketing (ABM) from start to finish with Salesforce’s free online marketing courses.
About the free ABM course
Learn how to master account-based marketing (ABM) with Trailhead’s free courses. Whether you’re just starting out or refining your strategies, these courses will give you the insights and skills you need to succeed in this highly effective marketing approach.
What you’ll learn about account-based marketing
- Understanding Account-Based Marketing: Get a clear overview of what ABM is, how it differs from traditional marketing, and why it’s essential for B2B businesses.
- Personalisation in ABM: Learn how to create highly personalised content and experiences that resonate with key decision-makers in your target accounts.
- Identifying and Prioritising Target Accounts: Understand how to identify and prioritise the accounts that are most likely to convert, using data and insights.
- Creating and Executing ABM Campaigns: Learn the step-by-step process of designing, executing, and measuring ABM campaigns, from initial outreach to
By taking these courses, you’ll gain the knowledge and skills needed to implement a successful account-based marketing strategy, drive higher ROI, and build stronger relationships with your most valuable accounts.
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Account-based marketing training & resources
Account Based Marketing Strategy Guide
Account based marketing targets high-value accounts with personalised campaigns and insights. See how an ABM platform improves pipeline performance.
B2B Marketing Strategy Guide
B2B marketing connects companies with decision-makers through targeted campaigns, account strategies, and data insights that support revenue growth.
Email Marketing Strategy for Growth
Email marketing strengthens customer relationships through targeted messaging, lead nurturing, and promotions supported by CRM-powered automation.
AI Marketing Strategy & Benefits
AI marketing uses automation and predictive insights to refine targeting, streamline content creation, and strengthen customer engagement across digital campaigns.
What is Marketing Personalisation? A Marketing Guide | Salesforce India
Discover Salesforce India's guide to marketing personalisation—learn best practices, AI-driven tools, and examples to boost engagement, loyalty, and conversions
Account-Based Marketing Products
Marketing Cloud Account Engagement
Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.
Data 360 for Marketing
Activate your data, scale insights with AI and unify all your data in a single customer profile.
Marketing Cloud Personalisation
Automate dynamic offers for each customer in real time across each moment in the customer journey.
Marketing Cloud Intelligence
Optimise marketing performance and spend across every campaign, channel and journey.
ABM (Account-Based Marketing) course FAQs
An ABM (Account-Based Marketing) course is an educational programme designed to teach marketers how to identify, target, and engage specific high-value accounts with personalised campaigns.
Sales and marketing professionals in B2B companies, especially those involved in enterprise sales, demand generation, or strategic accounts, will benefit from an ABM course.
Topics typically include account identification and selection, personalised content creation, multi-channel engagement strategies, sales and marketing alignment, and ABM measurement.
Learning ABM is crucial because it enables highly efficient use of resources, builds stronger relationships with key accounts, shortens sales cycles, and drives higher revenue per account.
You will gain skills in account research, personalised messaging, cross-functional collaboration, ABM technology utilisation, and strategic campaign planning and execution. These will allow you to ultimately build stronger relationships with your most valuable accounts, leading to increased ROI.
ABM flips the funnel, focussing on engaging a select group of target accounts as a market of one, rather than generating a broad volume of individual leads.
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