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A Data Analytics Platform Built for Growing Businesses

Every business generates data, but not every business knows what to do with it. Salesforce brings data analytics into one place, so you can see what's working, spot what's not, and act on it without waiting on a report from someone else. Powered by Tableau and CRM Analytics, this data analytics platform turns scattered numbers from sales, marketing, and service into insights your whole team can actually use, right inside the tools you already work in.

Salesforce Analytics

Turn data into action. Make every decision count.

Empower every team across sales, service, and marketing, and every industry with agentic analytics to take action at the point of insights — right in the flow of work.

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Accelerate data to insights to action with Tableau and CRM Analytics .

Deliver high-quality data more efficiently.

Unified Data

Make confident, data-driven decisions. With Tableau, humans and agents can act on trusted data powered by Data 360, which unifies data through a zero-copy architecture.

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Trusted Context

Get accurate, context-aware insights with AI-powered semantics that unify business definitions.

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Explore insights and anticipate needs faster.

Conversational Analytics

Ask questions in natural language and get clear answers. Explore summary insights and best-in-class visualisations together, so you can easily see, understand, and act quicker.

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Data Monitoring

Proactively monitor business performance metrics with agents keeping you informed of trends and anomalies.

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Native Analytics

Explore contextual insights and intelligent predictions directly in Salesforce CRM with purpose-built analytics from CRM Analytics.

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Fuel growth with intelligent actions.

Tableau in Slack

Share live metrics and visualisations, ask questions about your data and get accurate, consistent insights — then take action, right where you work.

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Automated Workflows

Take action at the point of insight across the Customer 360 with an integrated workflow engine.

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Trusted insights that accelerate business outcomes.

37 %
increase in teams analysing data
39 %
faster delivery of business-driving reports/analytics
33 %
decrease in time required to analyse information

Source: FY26 Salesforce Success Metrics Tableau Highlights. Data is aggregated from 706 customers across nine countries.

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14 years strong — Tableau is a Leader in the Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms.

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Tableau Next has simplified tracking our key metrics, customer satisfaction and how effectively our internal teams are servicing customers. Having a unified view of all our agents is wildly impactful.

Joshua Stern
Director GTM Systems, Engine
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Stay ahead of the curve with the State of Data and Analytics Report.

Find out how global executives are managing and activating their data and analytics for the Agentic Enterprise.

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Learn new skills with free, guided learning on Trailhead.

Keep up with the latest data and analytics trends, insights and conversations.

Forrester Wave™: Augmented Business Intelligence Platforms, Q2 2023 report
Report

The Forrester Wave™: Business Intelligence Platforms, Q2 2025, Tableau a Leader

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Webinar

Unlock Insights Across Salesforce with Purpose-Built Analytics Powered by Tableau Next

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Achieve your AI and data goals with Salesforce CTOs.

Trusted advisors with unmatched Salesforce experience and expertise, by your side.

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Take the next step with the world's leading analytics platform.

Start your Tableau trial.

Try Tableau for free—a fully-hosted enterprise solution for deep data exploration.

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Start your CRM Analytics trial.

Try CRM Analytics for free to get actionable insights within your existing Salesforce workflows.

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Salesforce analytics from Tableau FAQs

Salesforce analytics refers to a portfolio of analytics products delivered primarily through the Tableau brand, including Tableau, CRM Analytics, Embedded Analytics, Tableau Pulse, Data 360 for Tableau, and an ever-expanding lineup of visual analytics tools.

Tableau is the leading analytics and business intelligence (BI) platform from Salesforce that enables everyone to make better, faster business decisions. A powerful visual-analytics platform, Tableau transforms how individuals and organisations use data and insights to solve problems.

Tableau can take data from almost any system — including your Salesforce CRM instance — and provide quick, actionable insights. With the flexibility to deploy on-prem or in the cloud and scale across your organisation, Tableau enables everyone to make data-driven decisions and better serve customers. And with the integrations of AI, Tableau Accelerators, and Customer 360, you can get started fast and stay in the flow of work.

CRM Analytics and Tableau are complementary products from Salesforce. Select the right product for your organisation by determining where your users need to see their insights.

Tableau is an end-to-end analytics platform for a broad range of enterprise use cases. If you need a business intelligence solution that provides actionable analytics across all of your business functions and operations, try Tableau.

CRM Analytics is ideal for teams who need analytics and insights deeply integrated into their Salesforce CRM. If you want to augment any Salesforce Cloud with native, actionable insights in your CRM workflow, try CRM Analytics.