Salesforce Einstein is artificial intelligence (AI) built into the core of the Salesforce Platform, where it powers the world’s smartest CRM. It delivers advanced AI capabilities to sales, service, and marketing — and enables anyone to use clicks or code to build AI-powered apps that get smarter with every interaction. Now, everyone in every role and industry can use AI to be their best.


- Discover insights

- Predict outcomes

- Recommend best next steps

- Automate tasks

Einstein is like having your own data scientist dedicated to bringing AI to every customer relationship. It learns from all your data — CRM data, email, calendar, social, ERP, and IoT — and delivers predictions and recommendations in context of what you’re trying to do. In some cases, it even automates tasks for you. So you can make smarter decisions with confidence and focus more attention on your customers at every touchpoint.


The important thing is to not stop questioning. Curiosity has its own reason for existing.”


Einstein is an integrated set of technologies that brings AI to everyone in your business — and it couldn’t be simpler. All Einstein-enabled features in our Customer Success Platform automatically use your Salesforce data to serve customers better. You don’t have to prep data or manage models. And every Einstein feature informs the others, so your CRM is constantly growing smarter across sales, service, marketing, and IT.


Learn about AI with the latest in research and thought leadership.